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Vice President of Sales, Marketing, and Merchandising

Executive

A top-performing Director of Business Development and Sales with extensive experience in Finance and Merchandising strategies. Highly skilled in overseeing cross-functional teams through daily operations, ensuring adherence to established direction, policies, procedures, and achievement of financial objectives. Proven track record of developing and cultivating sales, identifying innovative business growth opportunities for continuously improved market share. Effectively leverage statistical data and analysis to improve cost controls and profit margins through effective resource and merchandise allocation based on varying target demographics. 

Reports directly to the President
Responsible for Creating a Sales Organization
-Lead a sales team and create new distribution channels.
-Monitor all leads list and contact dynamics.
-Create best practice for working with customers to ensure a good experience.
Responsible for all Marketing objectives.
-Social Media
-Goggle Analytics
-Glamping Industry
-AirBNB
Responsible for all Merchandise objectives to create add on sales and a one stop shop customer experience.
-Build out Assortment Plans and strategy
-Negotiate with Vendors for best price and quality control



Develop and implementing comprehensive financial strategies, reporting, and analysis, presenting actionable recommendations for continuous business growth and improvement to executive teams. Outline operating budgets and merchandise strategies to support the key growth initiative; developed core products to drive sales. Develop a team of inventory planners and category managers, developing forecasts and securing inventory for a sales staff of 14. 
Key Accomplishments:
•	Generated $100M in sales. 
•	Outlined operating budgets and merchandise plans, including a strategic vision and five-year growth plan in conjunction with leadership teams and directors. 
•	Established SOPs and best practices to facilitate streamlined and cohesive operations. 


Business Development Senior Manager Finance and Merchandising

Curated purchases and assortments for Cabela’s Branded Product for Cabela’s Canada. Provided comprehensive training to Canadian Merchandise Planning and Inventory teams to ensure streamlined operations in accordance with overarching strategies, policies, procedures, and best practices. Leveraged expertise and insight in development of SAP and BW platforms. Establish clear channels of communication with US and Canada merchants to deliver timely and accurate product forecasts. Executed US process through touch points within the US operation, including export compliance, CRMS, supply chain, logistics, finance, accounting, and costing. 
Key Accomplishments:
•	Successfully achieved sales growth from $19M to $320M within five years.  
•	Collaborated with executive teams in budgeting and developing strategies for Cabela’s Canada; established a financial merchandise plan for 13 departments. 


International Business Development and Planning

PLANNER MEN’S BOTTOMS AND LOGO/LICENSE ARCHERY, OPTICS, POWER SPORTS
Supported the cultivation of a new planning team, testing and implementing JDA planning tools to facilitate effective operations. 


Key Accomplishments:
•	Implemented comprehensive strategic plans for $500M business. 
•	Supported activities and execution of new planning team, enhancing reporting structure to allow accountability for key metrics. 


Planner

CATEGORY MANAGER
Directed the buying team in creating marketing plan for internet, catalog, distributorship, and retail business. Oversaw multiple categories including sunglasses, water sports and flotation devices, bicycles, and cameras. Participated in strategy groups for new system upgrades and Excel Program Initiatives to improve buying and merchandising operations. 
Key Accomplishments:
•	Generated $70M+ in business. 


Category Manager

Provided product representation for Sporting Goods in the Southeast region of the US. Major vendors including Bushnell, Serengeti, Bolle, X-Spots Golf, Rollerderby, Chums, Swiss Army, Icon, Superflight, Tour Hockey, Source Hydration, Devant Golf, and GOJO. Major accounts included major retailers such as Bass Pro Shops, The Sports Authority, Dicks Sporting Goods, Jumbo Sports, and Academy among others. 
Key Accomplishments:
•	Cultivated $5M in sales. 


President

Scott Cowan is a Vice President of Sales, Marketing, and Merchandising at Freedom Yurt Structures, LLC in Sidney, NE.

Scott Cowan

Scott Cowan

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