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Executive Coach & Business Consultant

Specialist & Consultant

Savvy business leader with 25 years of progressive experience across a broad range of functions and diverse segmentation channels in consumer products including domestic and international experience with particular strengths in:
•	Strategic business planning tied to corporate mission, vision and values 
•	Creative problem solving
•	Building, coaching and developing successful teams
•	Communication to create alignment and synergy across all functional areas
•	Forming strategic alliances and building key account relationships
•	Creating, aligning and executing “Go to Market” strategy
•	Developing effective product creation and development processes
•	Negotiating contracts and licensing agreements

Excel in evaluating client requirements and delivering strategic solutions for companies & business leaders.

•   Coached professional clients for success in vision, mission, branding, marketing, business development and leadership.
•   Successfully coached over 100 clients in personal development, career development and career change.
•   Keynote speaker for business leaders helping them create greater workforce focus and engagement. 
•   Consulted Keep-A-Breast, non-profit to develop leadership, strategy and structure creating new revenue streams and return to profitability.
•   Consulted footwear, apparel, fitness and eyewear businesses in brand, sales and product strategy, digital marketing, business 
      plan development and go-to-market strategy.  
•   Developed strategy to increase social media following for one brand by 30% and increase online sales by three times.
•	Published Author for wellness site, The Elephant Journal and business blogger


VP OF GLOBAL SALES | RAEN OPTICS| CARLSBAD, CA.						2018 - present
Key executive leading sales & marketing efforts for an independent sun and optical eyewear brand.
*   Leading sales efforts to grow topline sales by 300% in 4 years.
*   Created comprehensive 3-year business plan and go-to-market strategy.
*   Executed successful product collaborations leading to distribution in new sales channels.
*   Drove transition of EU from a distributorship to a profitable wholly owned subsidiary growing sales by 300%.


Global VP of Sales

•	Established distribution business model to include pillars of branded headwear and licensed apparel & headwear from a headwear only model driven through domestic and international growth
•	Aligned business model with sales force, product planning, marketing focus and licensing opportunity
•	Delivered, negotiated and finalized three license deals in first 6 months with Invisible Bully, Marc Ecko & Roca Wear (Iconix Brands Group)
•	Trending to take business to breakeven in 18 months after initial 3 years of losses through new licenses, focus on international growth and overall expense reduction
•	Established and grew new licensed brand, Invisible Bully, through Footlocker/FootAction trending to be a $1 million dollar business in the first 9 months
•	Re-positioned Flat Fitty headwear brand by reducing sku count, creating unified brand aesthetic and repositioning Wiz Khalifa product line to gain placement in national retailers like Journey’s, Zumiez and Foot Action with additional focus 

President

•	Developed strategic focus leading to 7% growth in sales in first year after 4 year revenue decline
•	Created segmentation strategy through rebranding to re-engage core/specialty retailers
•	Forged strategic partnerships for domestic & international growth through branded sales & licensing
•	Aligned marketing focus to include social media, e-commerce and PR to engage consumer & trade 
•	Secured major global licensing agreements in apparel, hard goods, toys and confections 
•	Developed focus and strategy to stem international sales decline through category expansion focus in existing markets and distribution growth in new markets


•	Managed $67 million sales division with 7 direct reports 
•	Achieved double digit increases in sales and profit for 2010 and 2011
•	Exceeded product diversity plan by 28% in 2010 and 17% in 2011
•	Key product team member involved from initial concept through sample for US range
•	Directed strategic focus, product direction and marketing initiatives for premium distribution
•	2010 Leadership Award Winner

Director of Mall Specialty & Sporting Goods				November 2010 – July 2011

•	Managed $60 million sales division for major Sporting Goods and Mall Specialty
•	Achieved highest booking percent to revenue goal for 2011 


Director of Sales

•	Managed $40 million independent sales division with 6 direct reports 
•	Led sales team to revenue trending 20% ahead of total company sales in 2008
•	Developed west coast product initiatives that led to millions in plus revenue
•	John Lewis Leadership Award-2007


Scott Chantos is an Executive Coach & Business Consultant at Life3, LLC in Aliso Viejo, CA.

Scott Chantos

Scott Chantos

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