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Media Specialist for Snap, Inc | Bookworm | Obsessive Hiker

Specialist & Consultant

Cross-functional team leader and strategic powerhouse with a passion for integrated campaigns that drive brand awareness and revenue growth. Operationally-minded and proactive self-starter pursuing excellence in media marketing and production, data analytics, and vendor management. Dedicated to bridging the gap between innovative ideas and their target audiences. Specializing in: <ul><li>Campaign Production | Planning | Ops</li><li>Brand Management | Strategy </li><li>Media Planning | Buying</li><li>Project Leadership | Scope &amp; Definition </li><li>Content Creation | Copywriting</li><li>Out-of-Home (OOH) Advertising</li><li>OTT &amp; CTV Media </li><li>Linear Television</li><li>Radio &amp; Podcast Broadcasting</li><li>Print Media</li></ul>

Media Specialist for Snap, Inc 

Marketing and Brand consulting for high-wealth financial firms. Create marketing strategy, brand and
messaging for multiple financial and business firms. Develop social media strategy and create
content for weekly postings utilizing HootSuite. Email Campaigns and website development.
Copywriting white papers, blogs and articles. Create inMail campaigns for lead generation. SEO and
keyword site audits. YouTube content creation and posting. Design critique and recommendations.
Create PowerPoints, Google Slides, and lead presentations. Analytics for realtime results.

Marketing Director and Design Consultant

Managed single-family business. Launched successful rebrand of entire estate with a focus on organic produce. Developed business plan utilizing new communications channels to ensure increased visibility. Streamlined timing and cut extraneous costs. Worked collaboratively with outsourced agricultural companies and managed all business relationships. Prepared documentation for government agencies and studied environmental impact of product. Worked with local community to ensure needs of farm workers were being met.

Director, Lewis County, Washington

Managed a team of in-house and outsourced creatives at West Coast, Australia, and Pac-Asia offices.
Also managed East Coast and European offices when second studio manager was out. Increased
deadline efficiency and managed projects from inception to final print or digital launch. Trained all
incoming hires in new agency software. Proofreader.

Global Studio Manager

Management and coordination for print campaigns (large and small format), social media campaigns
(Instagram, Twitter, Vine, Facebook), and digital campaigns. Also support for large events such as WNBA, Boost Mobile Rock the Bells concerts and Virgin Mobile FreeFest concerts.
- Awarded: All-Hands Recognition in 2013

Project Manager, Traffic Manager

Clients: Toyota, Monster Drink, The Irvine Company, American Racing, OC Fair, Wahoo's Fish Taco, 3M Unitek
• Managed team of production artists, graphic designers, web developers, and freelancers. Organized
team-building events and ensured optimal work flow processes. Copywriter and proofreader.

Studio Manager

Clients: GE Money CareCredit, Guthy-Renker, Boot Barn, CHOC Hospitals, OC Baron's Ball
• Organized schedules, workload, and budgets for web developers, art directors, creative directors,
production artists, freelancers, and account services.

Traffic Manager, Production Manager, Copywriter

Implemented audience retention programs and coordinated special events. Copywriting for materials
including radio scripts, direct mail campaigns, press releases and event program book. Coordinated with designers, newspapers, symphonic and pop artists, print production, and direct mail vendors.

Marketing and Public Relations Associate

Sasha van Pallandt is a Media Specialist for Snap, Inc at Snap, Inc. in San Juan Capistrano, CA.

Sasha van Pallandt

Sasha van Pallandt

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