In the role of Social Media Coordinator, I am responsible for maintaining all of FREESKIER's social media accounts: Facebook, Snapchat, Instagram, Twitter, etc. I digitally market all of the content that FREESKIER publishes on its website, FREESKIER.com, and also write content for the site including gear reviews, event coverage and other editorial. I coordinate with athletes and companies to share and produce content, as well as collect and report social analytics. I frequently attend, photograph and represent FREESKIER at industry events. I also assist in the production of five annual print publications.

As the Snow Reporter / PR Assistant, I was responsible for keeping the Mammoth Mountain snow report up to date on multiple platforms, and for calling numerous radio stations in the morning to record the daily snow report. I wrote copy for several resort emails, blog posts for the mountain, and have taken pictures for the mountain's website and Instagram. Every week I gave live condition updates through Periscope and Snapchat so people could see what the mountain looks like in real time. I occasionally would guide foreign tourism and media agents around the mountain, providing them with information and showing them how awesome Mammoth is.