Lifestyle

Outdoor

Yoga

Shopping

Hiking

Traveling

Being outdoors

People watching

Exploring new restaurants

CREATIVE DIRECTOR

Creative & Design

Experienced and respected Creative/ Design Director with 20+ years in Active/ Lifestyle, RTW, Swim apparel New Brand development experience in creating an emotional connection through fabric, design, and fit.

·Curate research, design and development for clients specific for their needs 
·Create trend reports including runway and retail edits
·Designed and developed Satva Living eco friendly yoga/lifestyle brand from concept through   production
·Designed plus size assortment for Gaiam for different channels of distribution

Directed and inspired a team of product, textile, and tech designers to create 17 collections/year 

Set direction seasonally including color, concept, key outfits, and volume drivers

Responsible for building design infrastructure to grow the internally designed product to 95% of total company 
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Launched new product initiatives and designer collaborations as well as new brand concepts
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Created and developed denim fits, fabrics, and wash assortment for wall and fashion styles
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Responsible building design infrastructure from scratch to a team of 10 designers/10 graphic artists
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Traveled globally for market/trend research and product development for all categories
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Created inspiring trend presentations for entire company that set the direction for the season
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Developed concept and outfit stories for stores and ecommerce including initial direction for mailers
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Store count grew from 135-300 +during my tenure

DESIGN DIRECTOR

Strategically designed active wear collection including color, fabric, and print development
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First collection to be placed in Nordstrom’s and Dillard’s stores
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Developed new eco friendly performance fabric for the fitness collection

HEAD DESIGNER ACTIVE

Directed all functions of the company in research and design including graphics, sample and pattern makers

Designed 3 different brands including Marika, Balance Collection, and Shiva Shakti which included performance, yoga, and lifestyle apparel
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Strong partnership with cross functional teams of sales, merchandising, marketing, and product development

Set direction of color, concept, and silhouette direction for the 64 contemporary Rampage stores 

Developed exclusive product with vendors along with merchant team

DIRECTOR OF TREND & DESIGN

Created, designed, and managed process of private label brands of all product categories including trend, color, fabrication, and technical details for $115M volume
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Initiated launch of new brand “French Laundry”
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Developed denim assortment for junior brand Ellemenno and Missy/Plus brand Hillard & Hanson
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Traveled extensively throughout Europe, Asia, and US executing product details

DESIGN MANAGER

New brand launch of L2 for lower price fashion collection 
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Opportunity to move throughout company with restructuring and growth and had positions in all design divisions 
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Continually developed new fits, fabrics, and finishes by working closely with patternmakers, fabric mills, and laundries both domestically and oversea
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Initiated new Plus size denim assortment with new fits, features, and details

Sarah Schwennsen is a CREATIVE DIRECTOR at GLOBAL TREND LAB LLC in orange county, CA.

Sarah Schwennsen — CREATIVE DIRECTOR at GLOBAL TREND LAB LLC

Sarah Schwennsen

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