Sarah Lampert

Responsibilities were but not limited to: leading marketing team members to create a range of concepts for campaigns and branding pieces. Ensuring a constructive and efficient work environment for team members. Coaching and guiding team members on company culture and performance. Driving team members to meet and report on designated key performance indicators on a monthly basis. Establishing working templates to optimize workflow for other team members. Concepting, designing, and executing consumer-facing visuals and packaging to be used in advertising, marketing, E-commerce stores, digital products, and point-of-sales displays. Ensuring a uniform look and feel across all communication channels. Working with internal teams and external vendors. Working with dev teams to implement web design and user interfaces based on ux research.

Art Director for the RECOIL Group magazines under Caribou Media. Responsibilities were not limited to: Establishing working templates to optimize workflow for new digital team members. Establishing visual systems. Combining digital design and brand stewardship to ensure all products and visual components are on-brand. Collaborating with the editorial, sales/marketing, and event teams to conceptualize and deliver strategic and visually stunning deliverables. Creating layouts for editorial specials, designing and building digital ad campaigns, photo editing, motion graphics, project management, cover design, creating logos, and other original artworks. Collaborating with pre-press teams to ensure consistent quality, collaborating with digital teams on landing pages and other web/app elements for Recoilweb.com and RecoilTV.

Art Director for the RECOIL Group magazines under MotorTrend Group. Responsibilities were not limited to: combining hands-on, digital design, and brand stewardship to ensure all products and visual components are on-brand. Collaborating with the editorial, sales/marketing, and event teams to conceptualize and deliver strategic and visually stunning deliverables. Creating layouts for editorial specials, designing and building digital ad campaigns, photo editing, project management, collaborating with pre-press teams to ensure consistent quality, cover design, creating logos and other original artworks.

Worked closely with sales, product design, and marketing teams on 60+ titles. Responsibilities were but were not limited to creating social media units, motion graphics/2D animation, video editing, rich media, designing interactive e-mails and delivering in HTML, layout/design of print ads, mobile and display ads, sale sheets, presentation decks, brochures, and materials for trade shows and events. Collaborated with data team to optimize digital units through A/B testing.

Created interactive e-books for mobile applications and consumer downloads. Established layout/design and basic UI/UX for mobile applications, cross-checked over multiple platforms for functionality and consistency, and converted print media into interactive magazines.