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Social Media/Digital Content Freelancer

Digital & Media

Product Developer & Production Manager with extensive experience bringing high quality products to market for
top-tier retail companies to include Costco, Target, Macy’s, Anthropology, 7 For Mankind, Party City, Walmart. Manage all stages of development, from concept, creation to delivery, to ensure concurrent overlapping schedules and calendar milestones are achieved while staying on target budget. Serve as the liaison between the designer, sales, manufacturers, creative and licensing teams to manage multiple projects and timelines. Ability to implement sound judgment and problem-solving techniques to meet company’s goals.

Social Media/Digital Content *Carlsbad, CA *03/2019- Present
•  Freelance-
Build and execute  Social  Media  Strategies, Branding, Email  Marketing and Digital  Content  Creation.  Assist  in campaign concepts, event  planning and facilitate  conversations  with accounts, vendors and customers  to successfully  grow  brand awareness, brand loyalty and increase sales.  


Work closely with factories (domestic and overseas) and freight forwarders to ensure all phases of production and product
development run smoothly as per TNA. Visit factories in China and India every 3 months.
• Manage the PD cycle by working various departments from starting line plans, designing, inventory, SMS, PO's, WIP re-
ports, TOP's to final production.
• Maintain communication with all vendors to minimize quality issues and ensure on time deliveries.
• Attend and work in trade shows as well as sourcing new vendors.

Production Manager

• Effectively work with Licensors, Manufacturers, Sales Teams, National and International Departments to ensure accurate and timely production of costumes and accessories.
• Experience with product development and Management of multiple brands including: Star Wars, Pokemon, Ghostbusters, Lalaloopsy, Adventure Time, Hello Kitty among others.
• Coordinate the development of product from concept, samples, sourcing and production overseas to the completion of con-
tractual requirements.
• Work as a team player with (in conjunction with) Licensors, Production and Licensing Managers, Graphic/Designers, Pattern
Makers, Sewing Operators and Sculptors.

Sr. Brand Manager/Product Developer

• Supervised 20-35 Sewing and Quality Control Operators. Worked with plant management team to meet production goals
• while ensuring production was running smoothly.

Internal Manufacturing Supervisor

Responded to catastrophic claims in a timely manner by being deployed and managing numerous claims simultaneously.

Independent Catastrophe Adjuster

• Maintained inventory control, assisted in garment costing and specs, tech packs and lab dips.
• Managed quality control of garments, inventory, garment costing and sourcing of fabrics and trims.

Sales/Product Development

Accountable for personal and store sales to ensure company goals were achieved. HR management: Recruited, interviewed, hired and coached staff. Continuously exceeded quarterly goals with an average of 125%.

Store Manager

Responsible for the hiring, training and coaching employees in sales, operations and customer service based on company's
values and objectives. Exceeded quarterly sales and service goals with an average of 125%.
• Built a strong network of accounts and managed high-end portfolios of $250,000 to $1.5 million. Met and exceed challenging
sales and referral goals by proactively selling products and services to customers and referrals."

Branch Co-Manager

Sandy Fernandez is a Social Media/Digital Content Freelancer at Self in Carlsbad, CA.

Sandy Fernandez

Sandy Fernandez

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Education history

California State University San Marcos

Fashion Institute of Design and Merchandising

UCSD San Diego Extension