Samantha Scott

• Collaborated with national retail marketing directors to promote ECCO retail locations through paid and free marketing efforts including digital signage, in-mall promotions, social media posts, monthly newsletters, e-blasts, and customer loyalty programs • Monitored and evaluated web analytics dashboards and reports to develop SEO and SEM strategies • Researched and analyzed potential new marketing avenues to further grow the brand including location-based mobile marketing, crowdsourced services, and aligning social data with CRM • Analyzed performance data and consolidated weekly Affiliate Marketing Report • Maintained affiliate relationships and offered recommendations with a focus on growing conversion • Forecasted consumer trends based on merchandise sales and conversion rates • Managed Google My Business listings for all ECCO retail locations • Worked alongside eCommerce, merchandising, and marketing teams to ensure consistent brand marketing across all plat

• Designed and built website from the ground up using Adobe Photoshop CC, WordPress and basic coding • Analyzed consumer insights and maintained a dynamic and compelling user experience • Researched consumer trends in apparel, weddings and décor • Collaborated with clients, vendors and the events team to ensure seamless and consistent results • Styled editorial photo shoots for national and local publications • Coordinated and prepared props, furniture, textiles and consumables for photo shoots and events • Executed special events including weddings, rehearsal dinners and children’s parties www.angelamarieevents.com

• Built and optimized a user-friendly eCommerce website using best SEO practices • Planned and developed web content as well as functionality • Tracked success of the website by monitoring visits, trends and sales through Google Analytics and Google Webmaster • Cataloged products, vendors, and SKU numbers to maintain an organized inventory • Designed billboard, print, and digital advertisements to promote business and grow web presence using Adobe Photoshop • Photographed merchandise and managed online product descriptions