Samantha Scott
eCommerce Site Editor · ECCO Shoes
Boulder, CO
In My Own Words
Analytics addict, marketing disciple, and consumer behavior enthusiast. Driven by growing numbers and fascinated by consumer trends, Samantha boasts a valuable foundation in retail and a swelling repertoire of the latest technologies that are innovating the way we engage within the eCommerce sphere. Equipped with a background in communications and a love of data, she believes in integrating big data with organic consumer interactions in order to ensure a streamlined user experience and high conversion rates. Samantha specializes in both paid and unpaid national marketing campaigns, SEO and SEM best practices, affiliate marketing strategy, and CRM data integration. Currently seeking opportunities in eCommerce and Marketing. Willing to relocate independently. Technical Skills: • WordPress • Adobe Photoshop CC • Google Analytics • Google Webmaster • Google My Business • Website Design • Social Media (Pinterest, Facebook, Twitter, Instagram, blogs)
Work Experience
eCommerce Site Editor
ECCO Shoes2015 – 2015
• Collaborated with national retail marketing directors to promote ECCO retail locations through paid and free marketing efforts including digital signage, in-mall promotions, social media posts, monthly newsletters, e-blasts, and customer loyalty programs
• Monitored and evaluated web analytics dashboards and reports to develop SEO and SEM strategies
• Researched and analyzed potential new marketing avenues to further grow the brand including location-based mobile marketing, crowdsourced services, and aligning social data with CRM
• Analyzed performance data and consolidated weekly Affiliate Marketing Report
• Maintained affiliate relationships and offered recommendations with a focus on growing conversion
• Forecasted consumer trends based on merchandise sales and conversion rates
• Managed Google My Business listings for all ECCO retail locations
• Worked alongside eCommerce, merchandising, and marketing teams to ensure consistent brand marketing across all plat
Website Coordinator and Events Intern
Angela Marie Events2014 – 2015
• Designed and built website from the ground up using Adobe Photoshop CC, WordPress and basic coding
• Analyzed consumer insights and maintained a dynamic and compelling user experience
• Researched consumer trends in apparel, weddings and décor
• Collaborated with clients, vendors and the events team to ensure seamless and consistent results
• Styled editorial photo shoots for national and local publications
• Coordinated and prepared props, furniture, textiles and consumables for photo shoots and events
• Executed special events including weddings, rehearsal dinners and children’s parties
www.angelamarieevents.com
eCommerce Merchandiser and Website Coordinator
Sanctuary Home & Gifts2014 – 2014
• Built and optimized a user-friendly eCommerce website using best SEO practices
• Planned and developed web content as well as functionality
• Tracked success of the website by monitoring visits, trends and sales through Google Analytics and Google Webmaster
• Cataloged products, vendors, and SKU numbers to maintain an organized inventory
• Designed billboard, print, and digital advertisements to promote business and grow web presence using Adobe Photoshop
• Photographed merchandise and managed online product descriptions
Education
Interests
Industries
Activity
Recent posts, comments and shares.