Samantha Poirier

Senior Multimedia Designer · Bucket Mouth Designs

Newburyport, MA

In My Own Words

In my recent role as a Senior Multimedia Designer at Cytek Biosciences, I spearheaded a company-wide rebranding initiative, revamping the website, icons, imagery, and visual elements to elevate the overall brand identity. Additionally, my experience at Boathouse Group Inc., where I crafted print and digital assets for distinguished clients like Eversource Energy and Massachusetts General Brigham's Hospital, has honed my ability to design across disciplines inclusive of web, marketing, and print.

I have worked in small agencies and have worn many hats to get jobs done with my team and I’ve also been the sole graphic designer for an 800+ person global company working with a marketing team to create large campaigns. I have a strong sense of brand identity and each company I work for I make sure they stand out from the crowd.

I have ten plus years experience with Adobe Creative Suite (mainly Photoshop, Illustrator and InDesign), Microsoft software, Google Software, social media, content creation, ideation, photography, animation, and possess qualities such as leadership, communication, prioritization and management.

Work Experience

Graphic Designer, Owner

Bucket Mouth Designs

2020 – Present

• Operated a freelance design agency, serving many diverse industries

Senior Multimedia Designer

Cytek Biosciences, Inc.

2021 – 2023

• Spearheaded the company-wide rebranding initiative, elevating our overall brand identity through the redesign of the website, icons, imagery, and visual elements throughout the organization • Ensured consistency in packaging design, brand identity for conference materials, brochures, customer onboarding kits and presentation design with updated layouts and theme design, icons, graphics and fonts as part of the rebrand project • Created digital and print graphics, as well as animations, as part of a website redesign aimed at enhancing the overall customer experience • Successfully executed the rebranding of all assets from two acquired companies within a single year

Digital Production Designer - Contract

Boathouse Group, Inc.

2021 – 2021

• Crafted print and digital assets for distinguished clients including Eversource Energy, Goodyear Tires, Massachusetts General Brigham's Hospital, and Pulmonx. Produced digital assets for a spectrum of applications, encompassing social media campaigns, digital advertising, websites, and email marketing visuals

Graphic Designer

Stackpole and Partners

2017 – 2020

• Assisted with the rebrand of Stackpole consisting of the website, typography, brand colors, RFPs, creative briefs, and presentation material • Led client rebrand projects – banners, print ads, digital ads, website, television spots, videos/animations, etc. • Worked with B2B and B2C clients to develop promotional campaigns to help drive new business and grow existing base • Managed and executed Stackpole’s social media channels; designed artwork, collaborated on content, set up metrics to review post launch

Multimedia Designer

Plymouth State University

2015 – 2017

• Created all visuals for PSU events including flyers, stickers, t-shirts, banners, logos, while also working on other projects for faculty and students

Education

BFA in Graphic Design / Minor in Business Administration

Plymouth State University

2013 – 2017

Activities and societies: Involved in the PSU Volunteer Club working with: -American Red Cross (Blood Drives) -Empty Bowls (Feeding the less fortunate with soup from local restaurants in bowls we've created in ceramics class) -Lazarus House (Families in Transition) -Keeping You, Me and Memories Alive (Cancer Walk) -Pemi Youth Center -Feeding The Homeless (Going to the Bridge House in Plymouth, NH, we cooked meals for the people who stay there who are homeless, working to get a job and a house of their own) -Tutoring

- Graduated Magna Cum Laude, (GPA of 3.7-4.0) - Presidents List, Academic of Excellence Award (2013-2017, for students maintaining a GPA of 3.5 or higher) - Participated in the Common Man Restaurant Apprentice Program (2014) Worked with a team to create a dessert product, source materials to produce it and determine how to market it. Researched consumer behavior, competitive pricing, and conducted marketing research. Our team presented to the CEO of the Common Man Group a business plan and marketing strategy for our new dessert product for the restaurant menu. We took second place in design of booth and I created an additional website for our dessert to help us stand out from other groups.