Samantha Poirier

Senior Multimedia Designer

Newburyport | United States

Skills

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Industries

Snow

Music

Moto & Powersports

Outdoor

Triathlon

Golf

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In my own words

— Samantha

In my recent role as a Senior Multimedia Designer at Cytek Biosciences, I spearheaded a company-wide rebranding initiative, revamping the website, icons, imagery, and visual elements to elevate the overall brand identity.

Additionally, my experience at Boathouse Group Inc., where I crafted print and digital assets for distinguished clients like Eversource Energy and Massachusetts General Brigham's Hospital, has honed my ability to design across disciplines inclusive of web, marketing, and print. I have worked in small agencies and have worn many hats to get jobs done with my team and I’ve also been the sole graphic designer for an 800+ person global company working with a marketing team to create large campaigns. I have a strong sense of brand identity and each company I work for I make sure they stand out from the crowd. I have ten plus years experience with Adobe Creative Suite (mainly Photoshop, Illustrator and InDesign), Microsoft software, Google Software, social media, content creation, ideation, photography, animation, and possess qualities such as leadership, communication, prioritization and management.

Trajectory

Jul 2020 — Now

Graphic Designer, Owner · Bucket Mouth Designs

• Operated a freelance design agency, serving many diverse industries

Jun 2021 — Oct 2023

Senior Multimedia Designer · Cytek Biosciences, Inc.

• Spearheaded the company-wide rebranding initiative, elevating our overall brand identity through the redesign of the website, icons, imagery, and visual elements throughout the organization • Ensured consistency in packaging design, brand identity for conference materials, brochures, customer onboarding kits and presentation design with updated layouts and theme design, icons, graphics and fonts as part of the rebrand project • Created digital and print graphics, as well as animations, as part of a website redesign aimed at enhancing the overall customer experience • Successfully executed the rebranding of all assets from two acquired companies within a single year

Feb 2021 — Mar 2021

Digital Production Designer - Contract · Boathouse Group, Inc.

• Crafted print and digital assets for distinguished clients including Eversource Energy, Goodyear Tires, Massachusetts General Brigham's Hospital, and Pulmonx. Produced digital assets for a spectrum of applications, encompassing social media campaigns, digital advertising, websites, and email marketing visuals

Oct 2017 — Jul 2020

Graphic Designer · Stackpole and Partners

• Assisted with the rebrand of Stackpole consisting of the website, typography, brand colors, RFPs, creative briefs, and presentation material • Led client rebrand projects – banners, print ads, digital ads, website, television spots, videos/animations, etc. • Worked with B2B and B2C clients to develop promotional campaigns to help drive new business and grow existing base • Managed and executed Stackpole’s social media channels; designed artwork, collaborated on content, set up metrics to review post launch

Oct 2015 — Sep 2017

Multimedia Designer · Plymouth State University

• Created all visuals for PSU events including flyers, stickers, t-shirts, banners, logos, while also working on other projects for faculty and students