Samantha Poirier

• Operated a freelance design agency, serving many diverse industries

• Spearheaded the company-wide rebranding initiative, elevating our overall brand identity through the redesign of the website, icons, imagery, and visual elements throughout the organization • Ensured consistency in packaging design, brand identity for conference materials, brochures, customer onboarding kits and presentation design with updated layouts and theme design, icons, graphics and fonts as part of the rebrand project • Created digital and print graphics, as well as animations, as part of a website redesign aimed at enhancing the overall customer experience • Successfully executed the rebranding of all assets from two acquired companies within a single year

• Crafted print and digital assets for distinguished clients including Eversource Energy, Goodyear Tires, Massachusetts General Brigham's Hospital, and Pulmonx. Produced digital assets for a spectrum of applications, encompassing social media campaigns, digital advertising, websites, and email marketing visuals

• Assisted with the rebrand of Stackpole consisting of the website, typography, brand colors, RFPs, creative briefs, and presentation material • Led client rebrand projects – banners, print ads, digital ads, website, television spots, videos/animations, etc. • Worked with B2B and B2C clients to develop promotional campaigns to help drive new business and grow existing base • Managed and executed Stackpole’s social media channels; designed artwork, collaborated on content, set up metrics to review post launch

• Created all visuals for PSU events including flyers, stickers, t-shirts, banners, logos, while also working on other projects for faculty and students