Samantha Kephart

Social Media Coordinator

Newport Beach | United States

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In my own words

— Samantha

My professional background stems from social media, marketing, as well as merchandising.

My 2 years with adidas I was in charge of a territory of 20+ accounts, where I would host events, merchandise, and create in-depth reports to send back to our buyers and e-commerce teams. I then moved onto a career within social media, first with an influencer doing freelance work and then running Gear Patrol's entire social media strategy. From Instagram to YouTube I create the strategy for it all.

I am a detail oriented and passionate creative seeking to champion the apparel and sport industries. I thrive in rapidly growing, innovative organizations and am passionate about brand storytelling, brand marketing and all things sport related. My goal is to drive the business forward by implementing premium brand strategies through E-commerce and digital marketing initiatives.

Trajectory

Nov 2018 — Now

Social Media Coordinator · Gear Patrol

-Help grow Gear Patrol’s audience and brand reputation across all relevant properties -Manage and create content for all social media channels -Collaborate with cross-functional partners (store marketing, photo studio, merchandising, E-commerce, creative, planning) to intake projects and assign tasks to ensure projects are completed and executed on time -Communicate status updates and align team/resources as project changes occur -Manage asset requests for marketing creative from initiation through execution and ensure that assets are ready for launch -Implement and coordinate Gear Patrol’s social media publishing strategy for existing editorial content, studio and native advertising projects -Pitch and coordinate social media content across assigned platforms

Aug 2018 — Dec 2018

Social Media Strategist (Freelance) · Jera Foster-Fell

-Engaged with social media followers on a day to day basis -Researched new ways to gain followers, how to create more of a community, how to take the online to offline -Ran errands that vary from grabbing new clothes for a photo shoot, dropping packages off at the post office, picking up items from various locations -Attended events as well as assist with various photo shoots -Edited videos and photos for social media accounts -Assisted with writing blog posts, newsletters, etc.

Aug 2016 — Aug 2018

Field Marketing Specialist · adidas

-Collected market data, communicated market research to coordinators, and reported/analyzed brand presence in all accounts -Curated brand experiences thru event management by directing consumer experiences, influencer relations, and brand engagement -Implemented new marketing campaigns to create strong brand moments, opened retail locations and installed new markets within various vendor accounts -Built brand awareness and advocacy around the adidas brand, specializing in adidas footwear and apparel -Lead visual directives with management teams to execute in-store brand marketing such as Point of Purchased displays, signage, and displays to the directives of the adidas brand -Developed and maintained relationships with staff and management teams at large retail accounts such as Macy's, Footlocker, Champs, Dicks Sporting Goods and Soccer specialty. -Utilized exceptional communication skills via email and internal company forums in daily communication efforts with a national team of agents and coordinators