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Associate Marketing Director

Marketing & Sales

I love building the infrastructure of organizations through organizational development, creative knowledge sharing, and scaling talented teams at innovative, open-minded, and forward-thinking enterprises.

I am a Doctorate student studying Industrial and Organizational Psychology and an experienced Marketing Director, building the internal and external brand identity of fast-growing startups. As a performance-driven professional, I have been recognized for a collaborative leadership style supporting
diversity, equity, inclusion, and creativity with extensive experience in strategic development, thought leadership, talent development, organizational effectiveness, program design, and creative campaign management. An expert in program and organizational development, leveraging strategic viewpoints and analytics to define effective plans with a strong ROI.

Associate Marketing Director
- Member of the Expansion Team to help plan and launch new market offices; grew from 1 to 8 offices.
- Expanded marketing team from 5 to 20 personnel, comprised of marketing advisors, marketing coordinators, and designers to embrace change and adapt within a dynamic market to lead marketing initiatives.
- Drove tactical planning to improve marketing effectiveness; improved national ranking from #20 to #3. 
- Orchestrated in-house marketing support by developing and launching innovative programs to elevate top clients’ individual brands through long-term planning; produced $32M in annual gross commission income.
- Conceptualized, developed, and launched integrated marketing programs to support new product launches and optimize business strategies based on company targets, product specifications, market data, and budget.
- Directed multiple marketing projects at all stages, including conceptual planning, calendar management, content creation, writing and editing, and final implementation, ensuring execution within budget.
- Recognized by national marketing operations team for innovation. Selected to build and implement initiatives to maximize outreach and product adoption; contributed to growth from $90M to $6B in just two years.

OD / Change Management
- Served as the subject matter expert in organizational design and leadership to lead change management.
- Built operational learning and development programs to support retention and career path opportunities. Managed L&D program from planning  to instruction  and post execution survey.
- Defined a success plan about operational and organizational shifts to support marketing team’s growth, communication process, meeting cadences, and values, while fostering integrity and psychological safety.
- Designed centralization process for communication ticketing system and managed the pilot process in San Diego; adopted throughout California and other regions.
- Led large organizational design project to improve internal customer support.
-	Analyzed KPIs and created segmentation system to refine SLA based on agents’ gross commission income.
-	Analyzed time tracking data to build a case for headcount to support customers due to exponential growth. Consistently evaluated bandwidth aligned with growth to ensure proper resource allocation.
- Coached HR/Recruiting team to be diverse in their recruitment as a member of the Diversity Council.
- Partnered with HR team and Regional President to outline and define position requirements. Managed hiring, onboarding, training, coaching and performance reviews to build a high performance team.
- Restructured team meetings and demonstrated a democratic leadership style to give everyone a participatory voice and redesign company culture; active listening and open communication improved team culture.
- Introduced operational improvements to revitalize processes and streamline workflows.
- Administered training to employees to support ongoing technical, tactical, and soft skills development.
- Analyzed marketing operations and eliminated process gaps by implementing new methods to achieve KPIs throughout Workfront, Zendesk, Google Suite, and communications.
- Received “Solutions Driven Culture Award” for continuously fostering a solution-driven mindset. 
- Elevated team performance via cross-functional strategic planning. Implemented training and coaching in areas of customer service, communication, proprietary systems and value-added presentations.
- Partnered with sales management to develop and present trainings and webinars for agents emphasizing the Compass brand and utilization of internal tools to maximize effectiveness.


Marketing Director 
- Spearhead cross-functional organizational and business development of marketing department and operations for B2B2C SaaS NEMT tech startup
- Execute go-to-market sales marketing strategy to successfully operate across all marketing and sales disciplines, lead marketing efforts for consumer business and strategic partnerships.
- Co-develop strategic roadmap with executive team to optimize operations and drive growth and scale.
- Strategize and implement product marketing and product launch campaigns to gain awareness and engagement.
- Manage brand marketing initiatives to develop brand identity

Organizational Development Strategist
- Champion organization design (OD) evaluation and development of strategies considering organizational design and decision rights, capability maturity and development, and business processes beginning with a rebranding of company vision, mission statement, and set of affirmations and values for employees.
- Lead OD initiatives by aligning organization, division and department goals in concert with leadership development to create and implement a vision of culture change in a systemic way.
- Consult and collaborate with executive management on performance, organizational and leadership matters. Guide strategic workforce planning, professional development, people analytics, change management, group dynamics and team effectiveness.
- Partner with executives to create organizational chart, company OKRs and KPIs, and streamline processes.
- Advise on change, team building, strategy, succession planning and competency models.
- Launched executive coaching to promote best practices to address employee issues.
- Manage creation, administration, delivery and logistics of the New Hire Onboarding and Training process to decrease onboarding time and improve employee knowledge.
- Conduct needs assessments to recommend new programs to enhance employee performance; analyzing development training, employee assistance program, compensation, benefits, and career path opportunities. 


Marketing Director

Boosted brand awareness by establishing strong web and social media presence for various clients in the fashion, real estate, and wellness industries. Masterminded highly successful digital strategies for various platforms to attract customer engagement. Tracked and reported on marketing campaign performance monthly to assist with optimizing current and future plans via Sprout Social.

Digital Marketing Specialist

?	Spearheaded development of new digital marketing department, collaborating with the Digital Marketing Manager and Chief Technology Officer.  Devised strategies and roadmaps to support product vision and value to business and creative direction including developing omnichannel marketing campaigns.
?	Managed in-house social media operations for real estate agents and for the brokerage office. Presented workshops and trainings to agents to expand their marketing knowledge and gain buy-in.
?	Partnered with website developer to redesign company website. Developed content strategy and calendar for social media platforms, increasing daily visitation and engagement.
-	Increased organic reach by 500% in 6 months by monitoring online presence of brand to engage users and strengthen customer relationships through optimized strategies for campaigns and effective SEO.
-	Average of 84% increase in organic reach over 3 months for 30 agents utilizing social media services.
-	Led outreach campaigns; one agent achieved 2400% increase in page views in one month.
-	Facebook ad success included 19.5k+ reach and 9.7k video views with just $50 ad spend.
?	Conceptualized topics for the website blog and ensured inclusion of keyword content, utilizing WordPress.
?	Tracked consumer engagement and analyzed user data from Sprout Social and Google Analytics to optimize current and future marketing campaigns and provide insights as to what content is working.


Social Media Manager

Samantha Goldenhersh is an Associate Marketing Director at COMPASS in Encinitas, CA.

Samantha Goldenhersh

Samantha Goldenhersh

Samantha Goldenhersh

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