Sam Morse
Brand Ambassador
Salt Lake City | United States
Skills
No information
Interests
No information
Industries
Snow
In my own words
— SamI am a digital content writer and multimedia journalist with over eight years of experience in copywriting, creative writing, AP copy editing, SEO and social media marketing.
His core competency as a writer is reflected in his versatility to adapt his voice, style and tonality to sync with the client/brand he's representing. He has extensive experience building websites from scratch through a host of CMS applications, including WordPress, Drupal, ExpressionEngine and SquareSpace. He is a seasoned AP copy editor with long-term newsroom experience. Additionally, he writes digital editorial content for Teton Gravity Research, an action sports media company based in Wilson, Wyoming.
Trajectory
Sep 2018 — Now
Travel Editor and Humor Writer · REI (Recreational Equipment Inc)
At REI I worked with a diverse array of travel writers and SEO specialists to build over 30 destination guides to help market REI Adventures' trips around the globe. Serving as assigning editor, I was in charge of writing contract SOWs, creative brainstorming, editing copy, building content in Wordpress and delivering feedback to writers. Additionally, I also brought original humor ideation to the Co-op Journal team and art directed/drove the production of culture content in the REI brand voice.
Nov 2015 — Now
Brand Ambassador · Snoplanks
• Drive bottom-line revenue growth by creating paid/earned media
• Increase brand awareness/exposure by leveraging digital content across social media platforms
• Write, edit and post digital content
• represent brand at in-person demos, trade shows and social functions
Aug 2014 — Now
Editor-at-Large · TGR - Teton Gravity Research
At TGR I write, edit and design two of tetongravity.com’s most successful columns, both of which regularly outperform other native content. I’ve personally directed the assets — including photo, graphic and video — for all of my content with in-house and third-party creatives. Additionally, I also function as TGR’s go-to writer for web series decks, breaking-news coverage, trip reports and outdoor gear reviews.
Oct 2017 — Mar 2018
Instructional Designer · ExpertVoice
At ExpertVoice I collaborated with clients (Marmot, Deuter, TNF, Gregory, Teva) to create branded editorial content with the aim of educating retailers, driving product advocacy and boosting bottom-line sales revenue. In addition to developing engaging content for a wide array of brands, I was also responsible for presenting both creative strategy and post-production deliverables to clients directly.
Apr 2017 — Oct 2017
Copywriter · Backcountry.com
At Backcountry I wrote about a huge array of brands and products, leveraging many different voices and tones to disseminate proper messaging while simultaneously driving bottom-line e-commerce sales revenue.
Feb 2015 — Sep 2016
Copy Editor · Jackson Hole Daily
• Ensure dissemination of high-quality journalism (both in-house and Associated Press) for daily print and digital publication through careful editing for accuracy, spelling, grammar and punctuation
• Craft attention-grabbing, unique headlines for in-house and AP articles featured in print and online
• Adhere to in-house and Associated Press style guidelines for all articles
