Salena Retsos
Salena Retsos
Expert in Branding, Marketing, and Art Direction
Santa Monica | US
Skills
- Design Direction
- Strategic Creative Development
- Social Media Optimization (SMO)
- Web Design
- Digital Marketing
Interests
No information
Industries
Creative Agencies
Lifestyle
Outdoor
Skate
Snow
Streetwear
Work experience
Freelance Contractor | 01/2023 - Current
Erik's Bike Shop, Inc.
Brand Manager of ShredShop.com | 05/2019 - 12/2023
Developed and executed comprehensive brand strategies, resulting in a 20% increase in brand awareness and a 15% growth in sales.
Designed and produced creative content across media platforms while establishing brand standards.
Implemented effective brand promotion, social media strategies and SEO best practices, resulting in a 25% improvement in customer engagement and a 10% increase in customer loyalty.
Identified consumer trends based on analytical data, contributing to the development of innovative marketing campaigns that drove an increase in customer acquisition.
Product specialist and website asset management.
Creators Space
Creative Program Coordinator | 08/2018 - 02/2020
Cultivated artist and community outreach relations to facilitate avenues of income.
Managed class/instructor database, scheduling, space usage and maintenance.
Dedicatedly pitched new ideas to solve business challenges.
Led a team of artists, administrators and volunteers in executing artistic programs and managing day-to-day operations.
Developed and implemented strategic plans to achieve goals, resulting in increased revenue and community engagement.
Collaborated with artists and curators to curate and produce exhibitions, performances, special events and artists' markets.
Implemented marketing and promotional strategies to increase public awareness and attendance.
Managed a staff of 10 employees, providing leadership, mentoring and professional development opportunities.
Windward 82
Creative/Team Manager/Sales Associate | 07/2016 - 05/2018
Graphic Design, content and copywriting, marketing and social media management.
Designed window and merchandise displays.
Led and managed a team of athletes.
Research trends and assistant women's buyer.
Collaborated with staff members to develop successful sales techniques.
Technical product maintenance and repair.
