Salena Retsos

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Salena Retsos

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Expert in Branding, Marketing, and Art Direction
Santa Monica | US

Skills

  • Design Direction
  • Strategic Creative Development
  • Social Media Optimization (SMO)
  • Web Design
  • Digital Marketing
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Interests

No information

Industries

Creative Agencies
Lifestyle
Outdoor
Skate
Snow
Streetwear

Work experience

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Freelance Contractor | 01/2023 - Current

Erik's Bike Shop, Inc. logo

Erik's Bike Shop, Inc.

Brand Manager of ShredShop.com | 05/2019 - 12/2023

Developed and executed comprehensive brand strategies, resulting in a 20% increase in brand awareness and a 15% growth in sales. Designed and produced creative content across media platforms while establishing brand standards. Implemented effective brand promotion, social media strategies and SEO best practices, resulting in a 25% improvement in customer engagement and a 10% increase in customer loyalty. Identified consumer trends based on analytical data, contributing to the development of innovative marketing campaigns that drove an increase in customer acquisition. Product specialist and website asset management.
Creators Space logo

Creators Space

Creative Program Coordinator | 08/2018 - 02/2020

Cultivated artist and community outreach relations to facilitate avenues of income. Managed class/instructor database, scheduling, space usage and maintenance. Dedicatedly pitched new ideas to solve business challenges. Led a team of artists, administrators and volunteers in executing artistic programs and managing day-to-day operations. Developed and implemented strategic plans to achieve goals, resulting in increased revenue and community engagement. Collaborated with artists and curators to curate and produce exhibitions, performances, special events and artists' markets. Implemented marketing and promotional strategies to increase public awareness and attendance. Managed a staff of 10 employees, providing leadership, mentoring and professional development opportunities.
Windward 82 logo

Windward 82

Creative/Team Manager/Sales Associate | 07/2016 - 05/2018

Graphic Design, content and copywriting, marketing and social media management. Designed window and merchandise displays. Led and managed a team of athletes. Research trends and assistant women's buyer. Collaborated with staff members to develop successful sales techniques. Technical product maintenance and repair.
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