Creative Agencies

Lifestyle

Outdoor

Skate

Snow

Streetwear

Expert in Branding, Marketing, and Art Direction

Marketing & Sales

I've built a multidisciplinary career spanning 20+ years in the Skate, Snow and BMX industry on a national level alongside creative and community driven roles.
Initially earning accolades from fine art galleries, live art residencies, and competitions by exploring imagery through a multitude of mediums. I've applied creative conceptualization in successful branding and marketing campaigns across varying industries, expanding vision into design and art direction.
A vast and diverse portfolio ranging from traditional design, start up and new business development, marketing and sales, event coordination, and administrative/team management.

Freelance Contractor

Developed and executed comprehensive brand strategies, resulting in a 20% increase in brand awareness and a 15% growth in sales.
Designed and produced creative content across media platforms while establishing brand standards. 
Implemented effective brand promotion, social media strategies and SEO best practices, resulting in a 25% improvement in customer engagement and a 10% increase in customer loyalty.
Identified consumer trends based on analytical data, contributing to the development of innovative marketing campaigns that drove an increase in customer acquisition.
Product specialist and website asset management.

Brand Manager of ShredShop.com

Cultivated artist and community outreach relations to facilitate avenues of income.
Managed class/instructor database, scheduling, space usage and maintenance.
Dedicatedly pitched new ideas to solve business challenges.
Led a team of artists, administrators and volunteers in executing artistic programs and managing day-to-day operations.
Developed and implemented strategic plans to achieve goals, resulting in increased revenue and community engagement.
Collaborated with artists and curators to curate and produce exhibitions, performances, special events and artists' markets.
Implemented marketing and promotional strategies to increase public awareness and attendance.
Managed a staff of 10 employees, providing leadership, mentoring and professional development opportunities.

Creative Program Coordinator

Graphic Design, content and copywriting, marketing and social media management. 
Designed window and merchandise displays. 
Led and managed a team of athletes. 
Research trends and assistant women's buyer. 
Collaborated with staff members to develop successful sales techniques. 
Technical product maintenance and repair.

Creative/Team Manager/Sales Associate

Salena Retsos is an Expert in Branding, Marketing, and Art Direction in Santa Monica, California.

Salena Retsos

Salena Retsos

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Education history

Columbia College Chicago