Ryan Williams

Carpenter · Stelton Cabinet

Cream Ridge, NJ

In My Own Words

One day I put on a beat up, full-face street helmet and threw my leg over a neighbor's Z50 Minibike-The next thing I know, I'm missing my Rutgers graduation ceremony to go racing. Over the past four years, I've taken it upon myself to re-frame my Sport Management curriculum to further my knowledge of the motorcycle industry beyond personal experience. Through relevant academic studies and internal involvement with regional racing organizations, I bring unparalleled value to the industry that has captured my passion since day one.

Work Experience

Carpenter

Stelton Cabinet

2014 – Present

In my time as a carpenter at Stelton Cabinet, I have developed skills that typically require many years of training, including carpentry, plumbing, electrical, and masonry. As the company's most experienced installer, I manage a small team of fellow carpenters at job-sites to ensure progress towards tight deadlines. This part time position in between college classes has become a massive learning experience, promoting my work ethic and understanding of trade industries. My involvement with such an industry has given me the ability to relate to 'Blue Collar America,' a main consumer of off-road racing.

Responsibilities:

• Find creative and timely solutions to unforeseen issues • Fabricate custom cabinetry for high value clientele • Complete kitchen and bathroom renovations • Maintain tool and material inventories • Aid in logistics planning

Marketing Chair

Motorcycle Competition Inc.

2011 – Present

Motorcycle Competition Inc. is New Jersey's premier off-road motorcycle club. MCI is dedicated to hosting off-road racing events for the benefit of the local racing community. As marketing chair, I have been responsible for the promoting the overall image of MCI through strategic partnerships and public relations initiatives.

Responsibilities: • Produce advertising media for print and social media outlets

• Secure event sponsors and develop dealer relationships

• Engage in race course layout and event coordination

• Use empirical evidence to allocate marketing funds

Marketing Coordinator

East Coast Enduro Association

2015 – Present

After competing in ECEA events for six years, I joined the organization to help rebrand the series to fit the fast paced and constantly changing environment of off-road racing. In terms of breadth and attendance of events, ECEA is the largest Off-Road Motorcycle Racing organization in the country; lending a hand in the promotion of this culture has truly been a humbling experience.

Responsibilities: • Create print and digital marketing materials using Adobe Creative Suite • Execute unsupervised duties delegated by ECEA President and VP • Develop marketing initiatives for new Fast Kidz Enduro Series • Coordinate advertisements in regional off-road publications • Propose and execute series branding changes • Strict adherence to unrealistic deadlines