Ryan Williams

• Rebrand the company’s look and feel: new logos, style guides, updated imaging, and sites as the company began to franchised globally • Redesigned the front-end look and feel of K1 Speed site, and styling for the K1 Racegear e-commerce site • Established design direction for quarterly and annual releases to ensure work stayed on brand across all marketing campaigns and packaging for consumer-facing products • Created marketing initiatives, promotions, and campaigns to drive revenue during peak months and traditionally slow quarters alike by engaging specific targeted audiences at the store level • Allocated budgets towards branded promotions across multiple social channels including Facebook, Instagram, Snapchat, and Twitter • Created campaigns and designs to increase engagement and social followings from 30k to 260k • Implemented and created design templates that led to increased designer efficiency and kept designs on brand • Directed photo shoots and provided feedback

• Captured action and product photography for marketing collateral, national publications, social, and web • Shot and edited videos for product releases, rider profiles and promotional pieces for social channels including Facebook, Instagram, Snapchat, Youtube and Twitter • Designed initial concepts for approval by owners & sales team • Worked with design team to translate approved concepts into actionable deliverables across all marketing categories • Designed mood boards for quarterly and annual releases to ensure work stayed on brand across all releases • Created style guides to ensure 3rd party content was on brand • Developed social and direct marketing campaigns that corresponded with print and digital marketing touch points • Allocated budgets towards ad, site takeovers, and retail banner spaces to reach target market groups • Made quarterly product and annual brand release schedules to hit sales goals within budget

• Transformed concepts into tangible deliverables by creating sketches and initial designs to communicate ideas and direction to reduce edits, and increase efficiency • Pitched concepts to senior leaders from both a style and look, to die lines that will properly highlight the product to ensure packaging stands out from our competitors • Assigned projects to team members, communicated design direction, maintaining constant contact with the team to manage the workload and ensure that all deadlines were met • Led a daily design meeting to foster discussions on current projects ensuring consistency and encourage new ideas • Reviewed files before they were sent to press to ensure brand consistency and proper packaging of files • Double checked printer proofs to verify accuracy, during print runs • Inspected final packaging samples to ensure proper ratios were achieved during the pack out process