Ryan Ricker
Director, Brand & Digital
Venice | United States
Skills
No information
Interests
No information
Industries
Lifestyle
Outdoor
Skate
Snow
Surf
Summary
Activity
Work experience
Paris Truck Co.
Director, Brand & Digital | 03/2018 - Current
Work Type: Digital Marketing, Social Media, Content Creation, Advertising, Events
- Leads global team of 70+ marketers, content creators, and brand ambassadors to develop and produce engaging content, drive product promotion, and organize impactful events.
- Successfully designed and launched innovative products, including the highly acclaimed Paris V3 Truck.
- Orchestrated B2B product launches, collaborations, events, and campaigns in collaboration with renowned partners like Loaded Boards and Arbor Skateboards.
- Strategized and executed sponsorships for prestigious global events, notably SYCLD. Executed comprehensive marketing campaigns to support successful product launches, ensuring seamless integration across various channels.
Paris Truck Co.
Brand & Digital Manager | 03/2017 - 03/2018
- Served as the Marketing Lead overseeing all social media and digital marketing initiatives.
- Led the strategic development and implementation of marketing campaigns for product launches, team expansions, events,
nationwide and global tour promotions, ensuring seamless execution and maximum impact.
- Expertly directed a cross-functional team, seamlessly coordinating efforts across social marketing, owned platform programming, paid digital campaigns, content partnership development, and the creation and marketing of innovative
social-first video content.
Paris Truck Co.
Social Media & Digital Manager | 12/2015 - 03/2017
- Developed and executed brand's social media strategy, driving increased visibility, engagement, and follower growth.
- Managed global team of 30 brand ambassadors, providing guidance and organizing impactful events.
Arbor Skateboards
Product Manager & Team Manager | 12/2015 - 01/2017
Managed team of 20 brand ambassadors, lifestyle creators and content producers to launch new products and drive brand
awareness for digital marketing efforts.
- Oversaw the development of the product line for Arbor Skateboard range, ensuring alignment with the product calendar and effectively communicated any changes to the development team, ensuring accuracy and consistency of information throughout.
- Tracked category margins meticulously, working closely with the development team to achieve our seasonal goals and optimize profitability.
Divine Wheel Co
Manager, Social Media, Team | 01/2014 - 03/2016
Managed and executed all social media and digital marketing initiatives, resulting in significant increases in brand visibility, engagement, and follower growth. Implemented innovative campaigns and closely monitored trends to effectively reach target audiences.
- Directed and produced promotional video content for web and mobile product launches.
- Developed and maintained strong relationships with influential skateboarding communities, athletes, and industry partners.
- Orchestrated successful collaborations and sponsorships, elevating brand reputation and expanding brand reach. Successfully represented the skate brand at trade shows and events, driving brand awareness and forging key partnerships.
