The Service Course sells professional quality, natural fiber bicycle cleaning kits to cyclocross, road, gravel, and mountain bike racers across the United States.

For more than 15 years, I have served and managed multidisciplinary teams of writers, editors, subject matter experts, graphic designers, and web developers to create and deliver innovative, targeted digital and print communications solutions on behalf of clients.

Write print and digital articles for outlets including VeloNews (USA), CyclingTips (AUS), and Cyclingnews (UK). Assisted companies including Sshape Architecture and Hotwire electrical devices with marketing and branding. For global cycling apparel brand Rapha, developed branded content for special editions of the brand’s Doppio publication to be distributed from the brand’s pop-up shop at the 2015 UCI World Championships. Transformed the VeloNews front-of-book “Racing This Month” column from a rote preview piece to a colorful monthly look at the traditions, trends, and personalities that create the rhythm of the cycling season. Covered events including the Tour de France, Paris-Roubaix, Ronde van Vlaanderen, Amstel Gold Race, Liege-Bastogne-Liege, Giro della Toscana, USPRO Championships, Liberty Classic, and the UCI World Championships. Authored “Eternal Flame,” an October 2014 VeloNews column selected by the editorial staff as the top story of the year for its look at the symbolism of the Giro di Lombardia’s traditional place at the end of the cycling season. Deliver on-the-ground coverage of top national and international events across nearly every cycling discipline as well as analysis, commentary, and feature articles for print and web. A sample of representative work is available online at https://ryannewill.journoportfolio.com/