Lifestyle

Outdoor

Surf

Owner

Executive

I'm a brand builder with 15+ years of experience, in marketing, advertising, branding & sales. Having worked on many levels, from startups, to extremely fast-paced growth with Vitaminwater & Smartwater, to The Coca-Cola Company, to my own entrepreneurial ventures. I enjoy helping build award-winning brands with top creative development, strategic positioning & on-target execution. Skilled in Brand Activation, Brand Strategy, Brand Management, Marketing, Marketing Strategy, Field Marketing, Mobile Marketing, Event Marketing, Digital Marketing, Social Media, Negotiation, Sales, Management, Public Speaking, Business Development & Key Account Development. I look forward to helping build your brand into the best it can be. 

Eco-Adventure specialist for Charleston, S.C. Offering Kayak & Paddleboard tours, rentals, sales, personal training, fishing, kid's camps, team building, field trips & more.  
Follow Us:
@waterdogpaddle
www.waterdogpaddle.com 
wwww.facebook.com/waterdogpaddle

Field marketing planning & activation to promote launch of, Newground Hard Dutch Latte, a new ready-to-drink beverage, into a new beverage category.
Lead marketing & sales team training efforts supporting strategy implementation.
Coordinated marketing strategies & plans with retail partners & distributor branches, nationwide.
Designed & managed POS, team wearables, giveaways & marketing materials. 
Identified & selected ideal events, happenings & partnerships for the brand, maximizing our ROI.

Director of Field Marketing

Manage branding, marketing, advertising, social media, promotion & event execution, within North & South Carolina, for 6 brands; Vitaminwater, Vitaminwater Zero, Smartwater, Powerade, Powerade Zero & Powerade PLAY.
Create & implement unique local marketing strategies in alignment with corporate's national brand strategies
Collaborate with Coca-Cola bottlers to innovatively market & sell all brands 
Ensure budgetary, marketing & sales volume goals are exceeded
Plan, manage & maintain $300,000 yearly budget and determine ROI  
Partner with marquee events & happenings in respective territory
Sponsor area talent; athletes, celebrities & local influencers
Hire, train, manage & motivate Glaceau vehicle team 
Implementation of cutting edge social media techniques, to better reach target consumers & promote brand awareness

District Marketing Manager

Manage & monitor all sales within South Carolina for Vitaminwater, Vitaminwater10 & Smartwater brands
Collaborate with Coca-Cola bottlers to innovatively sell, merchandise, market & promote the fastest growing nutrient-enhanced water, across all channels of retail & wholesale
Plan, manage & maintain yearly budget of $300,000, & allocate amongst; retail chain programming, customer marketing agreements, advertising fees, slotting fees, merchandising tools, cold equipment, sales incentives, interns, etc.
Create dynamic 360 degree sales & marketing programming that leverages Glaceau assets using television, web, radio, outdoor, consumer trial & athlete/celebrity partnerships
Responsible for increasing sales volume from 1,500 cases per month to 12,000 cases per month
Hire, train, manage & motivate Glaceau internship team

District Sales Manager

Manage & monitor all sales within South Florida for Vitaminwater & Smartwater brands
Collaborate with distributors to innovatively sell, merchandise, market & promote the fastest growing nutrient-enhanced water, across all channels of retail & wholesale
Plan, manage & maintain yearly budget & allocate amongst; retail chain programming, customer marketing agreements, advertising fees, slotting fees, merchandising tools, cold equipment, sales incentives, interns, etc.
Create dynamic 360 degree sales & marketing programming that leverages Glaceau assets using television, web, radio, outdoor, consumer trial & athlete/celebrity partnerships
Hire, train, manage & motivate Glaceau internship team

Sales Manager

Managed nationwide field marketing tours: 
> Galyan's Outdoor Adventure Tour, featuring The North Face, Maui Jim, Marmot, Smith Optics & Kelty 
> Cingular Wireless/Nokia NCAA College Football Technology Tour

Marketing Tour Manager

Managed nationwide "NFL Fan Van" tour featuring, Pepsi & Frito Lay

Ryan Kennedy is an Owner at Water Dog Paddle Company in Charleston, SC. View their experience, skills and work history on Malakye — the professional network…

Ryan Kennedy — Owner at Water Dog Paddle Company

Ryan Kennedy

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