Ryan Cleek

• Produce feature editorial video projects • Tracking mountain bike industry trends and incorporating them into magazine content • Writing features stories, technical articles, and product reviews • Shooting action and product photography for gear reviews and event coverage • Testing and reviewing cutting-edge mountain bikes, components, and gear • Representing Bike magazine at media launches worldwide. www.bikemag.com

• Develop North American marketing strategy and creative content plan across digital, print, retail, and social media channels • Create annual marketing budget and calendar for North America • Produce creative briefs and production schedules for marketing content • Create video, photography, and copywriting assets • Develop and manage North American ambassador program to grow brand awareness via key influencers • Coordinate and execute product launches for media outlets.

Creative Content Producer & Senior Copywriter • Conceptualize and execute marketing campaigns for print, digital, retail, and social media outlets. • Develop timelines, copy, and photography for dealer materials, consumer catalogs, advertising campaigns, retail assets, and press kits. • Art direct and shoot action and product photography for collateral materials. • Develop copy for product and athlete-related press releases. • Conceptualize and write advertising copy for U.S. and international markets. • Collaborate with Chief Marketing Officer and Collateral Project Managers to develop and edit all copy, and ensure accuracy and appropriateness of messaging. • Work with International Marketing Manager to deliver all collateral assets to worldwide subsidiaries and distributors. • Shoot action photography at major international events. • Write scripts for video productions. • Conceptualize and execute on branded, non-endemic video campaigns. www.specialized.com

Hi-Torque Publications Valencia, CA • Writing features stories, technical articles, and product reviews for MBA’s monthly magazine, and website. • Shooting action photography of worldwide mountain bike events, and studio photography for magazine features and product reviews. • Initiating, strategizing and positioning content for the MBA editorial calendar. • Budgeting and coordinating magazine features, such as destination pieces and international event reporting. • Directing photographers and athletes on location during photos shoots. • Consulting media agencies on action sports related advertising and marketing campaigns. • Producing, shooting and editing video product reviews for the Mountain Bike Action website. • Tracking industry trends and incorporating them into magazine and website features. • Creating magazine design layouts during monthly production process. • Testing and reviewing cutting-edge mountain bikes, components, and gear. • Representing MBA at media launches worldwide. • Interviewing athletes and industry icons for feature stories. www.mbaction.com

• Create and manage promotional marketing campaigns • Produce and design Hi-Torque’s annual media guide for the following industry-leading action sports publications: Motocross Action, Dirt Bike, Mountain Bike Action, BMX Plus!, Dirt Wheels, and ATV Action • Design direct mail pieces to increase magazine circulation • Develop and facilitate new business relationships with overseas publishers • Initiate event sponsorships and signage.