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Digital Marketing Specialist

Digital & Media

I am a motivated and hardworking individual seeking to find a full time position that will enhance my career growth potential. With a background and love for actions sports,  web development and customer service, I feel my broad skill range can contribute to a larger spectrum.


• Managed 15 - 20 accounts simultaneously 
• A/B/C Variate Testing for optimizing conversion of campaigns 
• Optimized conversion rates per client goal(CRO)
• Built audiences using internal segmentation tools 
• Data analysis & trend analysis across 1000s of pieces of content created on Instagram
• Post campaign analysis; identifying KPIs  
• Responsible for tone, visuals, & adoption of our client's campaigns by the Ambassador audience 
• Managed campaign logistics - shipping, quality control, & on-the-fly creative problem-solving 
• Developed, launched & analyzed surveys
• Consistent communication with clients related to campaign performance, strategy and any data needed to identify the client goals and help achieve those goals
• Ensured campaigns closed within a reasonable timeframe per client request
• Developed wrap reports that identified KPIs, campaign ‘wins’ and learnings that were gained for potential re-ups (future campaigns)
• Keyword analysis and performance; tailored emails specified with targeted marketing techniques
• Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results 
• Client, customer & technical support through LiveChat, phone and direct email

• Utilized web compliant HTML and CSS for all company websites and communications Updated and modified existing css code and completed 8-10 pages of HTML / grammatical edits per day. 
• Converted Photoshop mock-ups of HTML (Email, Landing Pages)  into valid XHTML/CSS. *These email newsletters were sent to consumers to promote upcoming sales. 
• A/B Testing for landing pages & new product pages Created analytic reports to help improve our digital marketing initiatives 
• Researched keywords using Google AdWords / Organic Searches and conducted pre-submission analysis using Keyword Index (KEI) formula to determine potential value to gain most search engine traffic Identify & monitor new vs returning customers 
• Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results Improved organic search results 
• Developed title tags, description of meta tags and added relevant links to site (link building) Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI Identify, report & test bugs 
• Social Media Updates via Instagram, Twitter & Facebook - Photo retouching, keyword research and implementation, identifying user habits while targeting specific audiences

Ecommerce & SEO Assistant

Responsible for ensuring that the shipping and receiving processes ran smoothly
Responsible for managing warehouse operations
Reviewed warehouse operations quarterly to determine overall levels of efficiency, safety, and production, and present findings and suggested changes to department head
Returns, Exchanges & Refunds
Handled incoming and outgoing customer exchanges
Interacted with customers directly [via email] to ensure their return was processed accordingly and in a timely manner
Aisle / stock organization
Ensured top-selling products were always in stock and easily accessible
Inventory cycle counts
Responsible for hiring and training my own shipping associates
Interviewed multiple candidates & coordinated hiring process with HR.
Trained & managed employee[s] 
Merchandising
Pricing, image optimization, stock forecasting, discounted products
Shipping logistics
Packed and shipped 75-150+ packages daily
Consistently communicated with Domestic and International shipping carriers to ensure timely deliveries and bulk package pick-ups at discounted rates
Ensured consistent and on-time pick-up from local carriers
Customer service via phone, LiveChat and email
Communicated directly with customers as necessary to answer questions, relay shipping updates, and handle complaints calmly and efficiently
Identified and handled fraudulent orders

Shipping Manager

Utilized web compliant HTML and CSS for all company websites and communications Updated and modified existing css code and completed 8-10 pages of HTML / grammatical edits per day. 
Converted Photoshop mock-ups of HTML into valid XHTML/CSS Applied basic SEO techniques - Code implementation, meta and title tag research, keyword research, link building Logged new prices and updated accordingly on company website 
Uploaded mass Excel data sheets using MySQL in relation to product descriptions, prices and stock levels 

Web Assistant & Database Specialist

Ryan Beckstein is a Digital Marketing Specialist at Heartbeat Technologies, LLC. in Los Angeles, CA.

Ryan Beckstein

Ryan Beckstein

Ryan Beckstein

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