Bike

Dive

Lifestyle

Outdoor

Snow

Health & Fitness

Founder / Owner

Executive

I’m seeking a job where I can combine my passion for adventurous pursuits with my background in user-focused product design and innovation. I want to help craft products that enable and enhance consumer experiences and that have a positive impact on the environment.

This soft goods company was founded as a platform for personal growth and exploration.
Guided by a curiosity of construction methods, usage behavior and entrepreneurship, I have
been avidly pursuing my obsession with outdoor gear, from the inside out.
• Exploration of bag design through research, sketching, computer modeling, pattern
making, and constructing (sewing) prototypes.
• Self taught (books, instagram stalking, youtube, relationships built with other makers).
• Prototyped more than two dozen bag designs and variations.
• Exposure to design for manufacturing by building a tech pack and working back and
forth with a factory to have my design produced.
• Brand and marketing exposure through logo development, website development,
social media postings, and in-store sales.

Design lead on a hand-picked, cross-functional team that was assembled to accelerate Altria’s
aspiration of moving adult smokers from cigarettes to non-combustible products by creating
holistic experiences, anchored in deep consumer empathy and insights.
• Leveraged Design Thinking methodologies with a focus on consumer journeys,
through ethnographies across the country to develop and refine disruptive concepts.

Associate Manager Product Innovation

Design lead focused on the next generation of non-combustible reduced risk products.
• Managed design projects leveraging both outside design firms and work streams at
our international innovation outpost in Israel.
• Piloted the Scrum Sprint process to deliver new concepts in a short period of time.
• Conceived and led effort to better reach and understand consumers lifestyles through
the use of a mobile research and prototyping lab.
• International travel to Israel and China to manage projects and scout technology.

Senior Engineer II, Innovative Product Concepting

Supported engineering teams by managing industrial design work streams (internal + external).

Associate Staff Engineer, Innovative Product Development

• Lead creative packaging design from concept to production.
• Material development (example: multi-layer laminate label construction).
• Identified, on-boarded, and led work with world class packaging design firm.
• Designed and developed packaging structures to significantly reduce cost.

Associate Staff Engineer, Packaging Innovation

•Led creative projects focused on the Home and Garden Category.
•Managed a small team of designers; mentoring their growth and development.
•Worked closely with large brands including Colgate, P&G, Sherwin Williams, Scotts, United Industries, and Lysol to bring products and packaging to market.

Senior Design Lead + Creative Strategist

Senior Design Lead

Senior Industrial Designer

Mid-Level Designer

Designer

Industrial Designer

Contract Designer

Ryan Bailey is a Founder / Owner at BRB Designs in Richmond, VA. View their experience, skills and work history on Malakye — the professional network for…

Ryan Bailey — Founder / Owner at BRB Designs — Richmond, VA

Ryan Bailey

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