Russell Buckingham
US Director of Sales & Marketing · XS Scuba
Corona, CA
In My Own Words
Ambitious individual, with strong leadership, management and communication skills able to develop and execute successful sales and marketing strategies.
Work Experience
US Director of Sales & Marketing
XS Scuba2020 – Present
Responsibilities for US Sales Responsible for building strong relationships with key client base Strong understanding of the Scuba Diving & Water Sports industry and key markets Manage external sales force Prepare daily sales report, analysis report Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan Market through various channels and segment databases working with large data sets Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics Evaluate the impact of marketing programs in achieving their stated objectives Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications Partner with creative teams, other internal stakeholders, and external agencies and vendors Familiar with MS Suite Work with the other marketing teams, other internal stakeholders, and external agencies and vendors Marketing Manager Experience building complex marketing programs and reporting on the results Exposure to digital and direct response marketing Strong project management skills Strong problem-solving ability, including metrics-driven thinking