Dive

US Director of Sales & Marketing

Marketing & Sales

Ambitious individual, with strong leadership, management and communication skills able to develop and execute successful sales and marketing strategies.


Responsibilities for US Sales
Responsible for building strong relationships with key client base
Strong understanding of the Scuba Diving & Water Sports industry and key markets
Manage external sales force 
Prepare daily sales report, analysis report
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
Market through various channels and segment databases working with large data sets
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
Evaluate the impact of marketing programs in achieving their stated objectives
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
Partner with creative teams, other internal stakeholders, and external agencies and vendors
Familiar with MS Suite
Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
Marketing Manager
Experience building complex marketing programs and reporting on the results
Exposure to digital and direct response marketing
Strong project management skills
Strong problem-solving ability, including metrics-driven thinking


Russell Buckingham is an US Director of Sales & Marketing at XS Scuba in Corona, CA.

Russell Buckingham

Russell Buckingham

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