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Freelance Art Director/Designer

Creative & Design

Influential Portland based designer, 20+ years of work in the Sports + Entertainment industry, elevating brands and celebrity profiles to audiences all over the world.

www.rosymartinez.com

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During my career I’ve been the principle designer in a wide range of projects, each successfully designed with one consistent goal in mind. Reaching the targeted consumer with the design aesthetic that will speak to them.

I am a self starter and highly resourceful designer. I value good design and seek opportunities to make things different yet on brand. Provide me with a product, service or space, details about the demographic and what you intend for the user to take away from the design, and I’ll eagerly get to work. My experience is well rounded with my ability to survey the needs of the project, design, present, manage timeline, lead team members, and execute the project through completion and within budget.

Projects have required both the need to work alone and manage direct reports (including internal staff and contractors). I’ve worked behind the computer, behind the camera, infront of and beside a team, all the while being flexible in my role to achieve what is needed to get the job done on point with an exceptional outcome.

I have a strong passion for sports, entertainment, art and fashion and love mending these interest in my career endeavors.

SPECIALITIES:
- Brand Design and Development

- Website Design/Development (Layout, Wireframe, and Coding)

- Environmental Design

- Photography & Video/Talent Direction

CLIENTS: Nike, 503 Media, Adidas, HERENOW Creative, FICTION, Happylucky, The Fiction Tribe, Plastic Sunshine, DNA Studios, OMSI, Mt. Hood Skibowl, ICON Motosports, Timberline Lodge, Salomon Sports, Red Bull, Reebok, Belmont Blankets and more.

- Developed and communicated Seasonal Retail Brand Presentation Directives that support overall Product Presentation and Brand Marketing strategies for our client’s Retail Environments. Directives are utilized in the Asia Pacific and Latin America Geography which includes 213 doors in 13 countries: Mexico, Brazil, Argentina, Chile, Uruguay, India, Japan, South Korea, Malaysia, Singapore, Thailand, Australia, New Zealand.
- Generated innovative Retail Brand Presentation ideas for 2d and 3d design projects including graphics and/or environments for client stores; this included store window displays, in-store graphics and visual product presentation.
- Actively gained knowledge and experience regarding our client’s design philosophy, products and processes.
- Created initiative decks and presented design concepts to Brand Leads/Leader/Director.
- Worked with design leader and category team to ensure budget feasibility of designs, merchandising and overall needs.
- Produced directive decks and mechanical files to share with vendors for production purposes.

Senior Retail Brand Designer

- Designed digital interactive presentations detailing future product lines for Basketball, NBA, Training and YA categories.
- Focused on the appearance of product, communications, and collateral materials used by Global Sales Teams.
- Collaborated in the development of innovative solutions for 2d and 3d design including graphic/environments.
- Communicated and presented design concepts to Creative Director.
- Created materials that effectively communicated design/photo concepts, video storyboards, and interactive layouts.
- Worked with design leadership and category team to ensure feasibility of designs, budget, merchandising needs and overall program needs.
- Actively gained knowledge of current trends, color, technology and other related design influencers.
- Directed videographers, photographers, stylist and models.

Senior Brand Designer

- Developed design schematics to direct development and production process of garment graphics.
- Partnered with design operations to define resource adherence to Nike, team, school, and league color
palette standards and graphics seasonally.
- Reviewed product and project status, approval requirements, and production deadlines with matrix partners.
- Maintained status list of all created images, delivered status reports at weekly team meetings on seasonal
and specific projects, communicated with clients on status and location of requested images.
- Prepared shoe pattern files with seasonal graphics and colorways for production.
- Designed custom shoe graphics for specialty product lines.
- Developed presentation graphics for apparel lines, new products and internal design reviews.
- Organized style samples and swatches for seasonal archiving.
- Assisted in any day-to-day projects where needed.

Graphic Designer

- Project manager in the services areas of training and development, event management, and association leadership.
- Managed and accountable of all creative projects.
- Designed, managed, wrote copy and edited event programs.
- Designed leadership curriculum, sales, marketing and public relations materials.
- Public Speaker and trainer at conference/event workshops.
- Developed and managed relationship with outside businesses and clients.
- Managed business including budget, preliminary negotiation, strategy, and research for creative projects.

Creative Director

- Designed premier marketing projects including print, web, broadcast, retail,
outdoor signage, arena and community building interiors.
- Managed and coordinated company digital photo library system.
- Hired photographers, directed and managed all photo shoots.
- Participated in project brainstorming sessions and day-to-day duties of the department.
- Hired and managed graphic design and photography interns.
- Creative Director of the Rip City Game Time Program.

Lead Designer

- Designed entry cards, contest websites, web banners and sales emails.
- Worked off given project briefs and was most often given visual assets.
- Communicated with project manager directly to ensure project success.
- Coded and developed websites and emails with correct linkage and tags.

Freelance Graphic Designer and Web Developer

- Developed company website presence from design through scripting.
- Independently designed and created all premier print materials in-house.
- Conceptualized and executed visual aesthetics for special event materials.
- Established brand identities for all company divisions.
- Directed photo/videographers in acquiring imagery for advertising and commercials.
- Managed quality print and graphical consistency by working directly with the print vendors.
- Oversaw young women marketing initiative the “GirlZ Freeride Team”.

Design & Marketing Manager

- Designed and developed front end scripting for financial institution websites.
- Communicated with clients to assess their website needs and wants.
- Created on-line multimedia presentations for company presentations.
- Managed websites and updated information when necessary.

Web Developer/Designer

- Worked independently with campus clients to develop needed project within their budgets.
- Produced an array of marketing materials and presented to clients for approvals.
- Managed production process with vendors and coordinated delivery to client.

Rosy Martinez is a Freelance Art Director/Designer at Various in Portland, OR. View their experience, skills and work history on Malakye — the professional…

Rosy Martinez — Freelance Art Director/Designer at Various

Rosy Martinez

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Oregon State University