Rory Gartelmann

Lead Women's team through construction, pattern, color, and material executions while remaining brand relevant across diverse categories and price points. Works cross functionally with Product Management and Product Development to execute seasonal requests on an average of 21 TN & NU's, while delivering on both FOB and margin requirements. Design and manage product rage across multiple price tiers, from opening price point, to premium leather executions to serve a diverse consumer range including Nordstrom, Macy's, DSW, and Rackroom. Increased product margin 3% 2023 vs. 2024. Under leadership, consumer sentiment rose from 30% to above 80%. Executed successful collaborations with full sell through including The Summer I Turned Pretty on Amazon Prime. Mentor and lead more junior designers and direct reports. International market and Asia travel multiple times per year.

Responsible for sourcing, designing, sketching, and producing Women's Footwear across multiple price points and distributions. Partnered closely with collaboration brands to develop product while nurturing relationships and streamlining partnerships. Established and maintained effective working relationship with sales team and buyers to allow growth within both businesses. Created original artwork to develop seasonally appropriate prints and materials. Travel to Asia 3-4 times per year.