Lifestyle

Marketing + Exhibit Curator 

Marketing & Sales

Copywrite, curate and plan the artifacts, memorabilia digital assets for the museum’s exhibits and its scripts
Created branding partnerships (via unsolicited outreach) with: Nike, Adidas, Puma, Skechers, New Balance, Normatec, DeBotec, Ossur, Ottobock, Davidson Prosthetics, Ingenium, KT Tape 
Negotiated two-year loans to display each of these brand’s athletic apparel and equipment in the exhibits
Utilized Olympic/Paralympic data sources to fact-check and copy write a biography involving research from quotes, statistics, achievements for 300+ Team USA athletes mentioned in the museum
Made contact with specific Team USA Olympians/Paralympians from phone calls, email, text, Instagram, Facebook, Linkedin messaging and pitched them on the project
Secured compelling, first-hand content from athlete interviews along with the subsequent equipment they committed to lend/donate to the museum or its archives
Shared ideas with the A/V and design teams on weekly calls for the exhibit planning, research and curation involved in the exhibit’s construction and aesthetics
Procured all rights and clearances for the usage of athlete portraiture in the exhibits from independent photographers, Getty, Alamy and Sports Illustrated
Produced a video teaser detailing the museum’s artifacts, its mission, and its construction progress 


Roger Coakley is a Marketing + Exhibit Curator at Barrie Projects - The U.S. Olympic and Paralympic Museum (Client) in Denver, CO.

Roger Coakley

Roger Coakley

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Education history

University of Colorado