Robin Canfield

Freelance Graphic + Web Designer

2008 – Present

I’m a Freelance Graphic + Web Designer with almost a decade of design experience throughout a variety of markets including e-commerce, food + beverage, travel, hospitality, start-ups, non-profits, wellness, and fashion. You can see my work at www.rambledesign.biz. I am a certified Wix Legend Partner and am also Adobe certified. Experience includes contracting directly with businesses as well as with creative agencies.

My unique background in marketing, advertising, and public relations combined with a Masters in International Business from the Thunderbird School of Global Management give me a unique and well-supported groundwork for my designs. My passion comes from helping small businesses succeed. I enjoy focusing on women and minority-owned mission-driven businesses and organizations doing something for the greater good, whether that is simply giving back to the community or trying to change the world.

Owner/Designer

2014 – 2018

Owner and designer of a lifestyle brand that produced hand-painted bags, t-shirts, packs, and jewelry.

Account Executive

2011 – 2013

- Managed 5+ high-end national and international hospitality clients. Responsible for social media communications, public relations, promotions, and group press trip organization and leadership. - Results include promotion and pay increase after 8 months, increased brand exposure for all clients resulting in increased bookings and revenue, and exposure of clients’ brands to new target markets for future increased revenue.

Pre-Sales Associate

2010 – 2011

- Led team in fulfillment of RFPs leading to advertising sales over $500K per contract. - Promoted after 4 months. Implemental in interviewing, hiring, and training of new team employees, including superiors.

Sales Associate

2010 – 2011

Assisted in the opening of a new tasting room adjacent to Bistro Boudin on Fisherman's Wharf in San Francisco. Charged with representing the BVC brand to new customers, soliciting new wine club members, and creating an educational and fun atmosphere for visitors to the wine bar. Duties also include cash drawer management, new employee training, and sales report generation.

Advertising Coordinator

2007 – 2008

- Responsible for advertising communications – online and print. Because of strong results and communications skills also participated in strategic planning for clients. - - Offered full-time position after internship of only 3 weeks because of drive, communications skills, and good team work

N/A

2003 – 2005

N/A

BS in Business Marketing

2005 – 2007

BS in Business Marketing

MSc

2008 – 2011

MSc

Branding + Product Design

Whimsical, client-lead design for a small grooming business in Southern Florida based on the client's cherished doggo.

Freedive Website

“I spent a long time trying to build my own website and fit into the vision of my business. Once Robin stepped in, my website was above and beyond anything I ever imagined. She took the vision and ran with it, and I couldn’t be more happy with how the website looks as well as the functionality regarding my business. She communicates well, has great ideas, and makes sure that it fits in the vision of the business. I would still be stumbling around in the dark with my website if it weren’t for her.“ - Brandon Zeek - Focus Freedive (focus-freedive.com)

Illustrations + Web Development

“I am utterly thrilled with the dynamic new website Robin helped me build. Her combined talents with illustration, graphic design, and web development were instrumental to making the project come together so beautifully on such a short deadline. She delivers above expectations, and when she doesn’t know the answer, takes the initiative to do the research and ask questions to figure it out. Plus she’s a really wonderful human with a big heart. I have absolutely LOVED working with her and will continue to go back to her whenever I need help. “ - Irene Salter, Inquiring Minds (www.irenesalter.com)

UK Fitness Startup

A project for serial entrepreneur and return client, Sam Wowk. Website development and design on Wix Studio. Completely responsive, interactive, and brand-centric.