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Vice President of Sales and Marketing

Executive

Took company to over $4M in sales by consistent and effective growth while increasing operating profitability by 90%. Opened 9
new global and 7 domestic distribution partners for a more even product representation.
• Responsible for developing a multi-year sales strategic plan that identifies the company's approach to achieving its
growth and profitability goals.
• Deepen existing customer relationships through a proactive account management approach to relationship building.
• Refine the company image and value within the Global Sales Team and customers.
• Align resources and INNO's current perspective and strategy to include a longer-term outlook.
• Develop and continuously improve current best practices throughout company.
• Management of full P&L, ensuring that company achieves financial goals and ensure that overall company
objectives are met.
• Revamp company previous selling method to a more disciplined sales cycle that works concurrently with marketing
schedules.
• Strategic relationships with ALL forms of selling platforms and develop long-term, positive relationships with strategic customers and create a nature of sales to a more proactive focus oriented.
• Evaluate the sales organization to ensure that the sales and marketing teams have the right skills, people in the best positions for the overall betterment of the company.

VP of Sales and Marketing Manager

Drove the full spectrum of sales operations while overseeing the complete purchase order process.
*   Leverage analytical abilities to evaluate sales statistics and develop metrics for analyzing sales of each sales
channel.


*   Construct go to market calendars and seasonal plans to enhance brand visibility through social and print media.
*   Increased sales by 56% in one year.

National Sales and Marketing Manager

Led domestic/global sales operations for the custom apparel process at the US location and a factory in the Philippines.
*   Integrated a recently purchased brand into the Zoot portfolio and established sales strategies that generated sales of
$1.2M in new business.
*   Implemented procedures to ensure that shipping deadlines were consistently met.
*   Developing strategic sales programs that increased business by $250K while reducing cost by 13%, including a
global sales program that generated a 37% sales increase over 2014.

Custom Operations/International Manager

(contract position)

Developed marketing and sales plans to facilitate market penetration in the U.S. for the Belgium-based enterprise.
*   Created a five-year sales/marketing plan and determined annual sales/gross profit plans by forecasting
annuals sales budgets.
*   Adeptly projected sales volume and profit for products and continuously evaluated market trends.
*   Drove sales from virtually $0 to $120K within a year and generated over 37 key points of distribution for the start-up
enterprise.

Director of Sales and Marketing

Maintained responsibility for the West Territory (CA, AZ, NZ, OR, WA, and UT). Opened new points of distribution and supported the development of go to market strategies for multiple innovative digital products.
*   Managed a trade show budget of $1.2M for a key retailer and a $250K budget for a 27-marathon event show.
*   Consecutively increased annual sales each year, resulting in 30%+ growth throughout tenure.

Field Marketing Rep

Continuously drove sales, while utilizing sales strategies to increase revenue growth.
*   Successfully transformed the declining health club channel, resulting in a 60% increase over the previous year.
*   Increased key account sales from $35,600 to $258,000 over 12 months and created an aggressive sales strategy to increase sales by 21% over the previous year.
*   Effectively expanded new points of distribution that accounted for $300K in sales in one year.

Territory Sales Rep Southwest

Robin Barsantee is a Vice President of Sales and Marketing at INNO Advanced Racks in Carlsbad, California.

Robin Barsantee

Robin Barsantee

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