Fashion

Lifestyle

Kayaking

Cycling

Hiking

SENIOR DIRECTOR, PRODUCT MANAGEMENT 

Top Management

Seasoned product executive and enthusiast with 20 years’ experience leading merchandising and product teams as well as directing design and product development cross functional partners. Successful background with premium, omni-channel, global brands focused on high level growth. A proven industry leader who consistently delivers passion, vision, innovative thinking and is influential, empathetic and motivating.



Responsible for creating and driving the strategic vision of the Chrome Product Engine across all categories (Apparel, Bags and Footwear), aligning and guiding from initial concept through to design, development, sourcing, pricing, production and GTM execution, setting a cohesive merchandising strategy to champion and sell great products. Act as the brand’s primary product ambassador and critical influencer.

KEY RESPONSIBILITIES:
• Act as a pivotal member of Chrome’s Leadership Team to drive thought leadership and processes throughout the company from the product perspective
• Responsible for building a world-class product team focused on quality growth and premium product positioning while delivering on brand and company goals
• Inspire and lead team of Designers and Developers to strategize, design, and develop each seasonal product line from concept to completion
• Present regularly to the Board of Directors the strategy and progress of the product assortment and team dynamic
• Responsible for developing seasonal merchandising themes and price point strategies across all categories
• Research and provide trend, color and material direction
• Manage product design/development budget
• Liaise with parent company innovation lab to create industry changing products
• Liaise with Marketing Director on product GTM marketing
• Develop and build talent

PRODUCT DIRECTOR

Responsible for building and growing the global product line assortment for the premium-level khaki classification of the brand, which is sold in Europe and the Americas as well as select US retailers. Lead and drive product creation with key cross-functional partners such as design and product development, delivering a consistent global brand look and feel.

KEY RESPONSIBILITIES:
• Build line architecture that meets consumer and customer needs as well as financial targets
• Accountable for driving the merchant team to meet deliverables within the GTM calendar and for communicating deadlines and expectations to cross-functional teams
• Identify and drive opportunities for growth to capitalize on trends, anticipate consumer demand and drive product innovation
• Collaborate with global marketing to manage product packaging and ensure synergy between brand marketing and brand product
• Partner with global merchandise planning to understand and track revenue, growth and profit goals
• Mentor and develop junior members of the merchant team

GLOBAL SENIOR MERCHANT

Responsible for providing the vision, leadership and creativity to strategically drive the Men's Lifestyle Bags and Accessories businesses and meet financial targets for the categories and brand. Identify and implement key product initiatives. 

KEY RESPONSIBILITIES:
• Own the vision and overall performance of the Men's Lifestyle Bags and Accessories categories which includes developing and implementing strategies to increase sales and stewarding new product ideas
• Work closely with Design and PD to ensure the successful development and commercialization of new styles and collections that meet both the aesthetic and business goals of the brand
• Present seasonal newness to the Global Business Units
• Review and analyze sales and present key headlines and findings to Senior Executives
• Own product lifecycle management and seasonal product flow
• Understand the competitive landscape and react to current needs of the client
• Manage and develop direct reports

DIRECTOR, PRODUCT MANAGEMENT

Roberto Suarez is a SENIOR DIRECTOR, PRODUCT MANAGEMENT at TUMI in New York, NY.

Roberto Suarez — SENIOR DIRECTOR, PRODUCT MANAGEMENT at TUMI

Roberto Suarez

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Education history

Syracuse University