Robert Tweedie
Creative Director, Designer · Freelance/Contract
Ladera Ranch, CAWork Experience
Creative Director, Designer
Freelance/Contract2015 – Present
Freelance creative director, designer and developer for major music festivals, entertainment companies, universities, tech companies, and more. Spearheading the creation of everything from digital and print advertising, social media assets, products and packaging, merchandising, motion graphics, websites, interactive experiences, signage, and much more. Clients include: * Ohana Festival (Eddie Vedder, Live Nation) * University of California, Irvine * Live Nation * Goldenvoice * Redrock Entertainment * Vans Warped Tour (2016 - 2018) * Stranger Things Drive-Into Experience (Netflix) * Danny Wimmer Presents * Brickworks, LLC * Conference Me In
Creative Director, Designer - Synergy Global Entertainment
Synergy Global Entertainment2011 – 2019
Served as Creative Director for one of the largest independent live music & event production companies in America. Collaborated with curators and partners including Live Nation, CAA, Adult Swim (Turner Broadcasting), iHeart Media, Eddie Vedder, Gorillaz, Diplo, Chris Hardwick, and many more. Created and cultivated over 50 festival brands from ideation through final production. Responsible for creating and/or supervising festival key-art and brand identity, digital and print advertising, website, merchandise product lines, as well as on-site festival décor and signage. Coordinated commissioned artwork; negotiated costs and usage, oversaw completion of artwork, supervised photo shoots, and reviewed sketches from illustrators. Organized all creative materials to ensure their smooth transition to other departments.
Creative Director, Designer
DiNG2008 – 2011
Led a creative team of 5-10 to help develop a startup online business selling "vinyl skins" for phones, tablets, laptops and more. Conceptualized and designed company logo and full brand identity. Designed and supervised the development of e-commerce website selling 1000s of licensed and original designs. Spearheaded product, device template, and retail packaging design and development. Supervised development of licensed and original product lines, and facilitated approvals with licensors. Devised robust marketing initiatives and created a full range of digital and print collateral to support these campaigns.
Art Director, Graphic Designer
Freeze Artist Management2006 – 2008
Worked closely with roster of musical artists and their respective communications and marketing teams to brainstorm and produce impactful promotional campaigns. Developed superior graphic design, print production, digital ads, marketing collateral, view-books, and logo design.