Robert Jacoway

Ocean Research Group specializes in diving related training and trips. We specialize in dive training with an emphasis on Technical Open Circuit and Closed Circuit diving. Rebreather training with: Inspiration, Evolution, rEvo, JJCCR, KISS and MK-15 rebreathers. Training through: TDI/SDI, ANDI, IANTD and IART.

Responsible for global sales development at direct, B2B and distributor levels. Manage team of internal sales professionals and independent sales agencies by setting attainable goals through strong leadership and effective communication. Led sales forecasting, market trend evaluation and segment strategies. Provide strategic sale support for international markets Responsible for developing annual revenue / profitability goals and departmental budgets. Developed marketing collateral and strategies to assure the brand message and product message are delivered. Collaborate with Product development teams to communicate product needs and opportunities based on market / customer feedback and competitive landscape.

Key Member of Management team. Lead and supported development of marketing strategy / material to assure brand messages were delivered. Redefined product assortment, established solid pricing guidelines for both profitability and revenue goals. Communicated product needs and opportunities based on market / customer feedback and competitive landscape.

Developed a brand of Adventure Luggage and Buoyancy Compensators. Elevated brand to international notoriety by winning the "Splash Award" at DEMA 2004. Created sales revenues from zero to over 2.5 million in 3.5 years (2005). Brand Campaign featured in all major print media and many online forums. Developed and managed global pricing strategies for all channels including MAP policies. Responsible for all key account relationships and all vendor agreements. Created seasonal booking and promotional sales programs focused on market share expansion.