Robert Browning

Robert Browning

Digital Marketing Specialist · Strategic Marketing Labs

South Lake Tahoe, CA

In My Own Words

Problems I solve:

- New company or new product/service that need sales fast - Not enough consistent sales at optimal profits or volume to cherry pick - No systems or processes to automate lead gen, lead nurturing with ability to cherry pick - Sales close time is too long or sales team not aligned with optimal systems, messages - Poor alignment of sales and marketing - accountability, leaving money on table - High cost of sales - to acquire leads, calls or walkins - - Consistently discounting to win the deal, the sale, the customer - Negative Online Reviews or no online reviews - Ineffective and Wrong use of Social Media - Websites that don't get calls, opt ins(leads) or sales - Competitive Noise, Price Shoppers - Unable to charge "What Your Worth"! - Poor website or email copy - platitudes - poor conversion, stalls or losses the sale

* Solutions I provide:

- Separate your business from competitors - Position your company as the obvious choice for a well defined niche. - Architect Digital Strategies to create sustained demand, minimize competitive pressures - Build turnkey sales and digital marketing systems/processes to automate leads/sales - Ideate new products/services combinations, price models to get the door open, deals won - Increase sales profits - LTV of existing customers, referrals, reduce time to close sales cycles

* Personal USP -

- Increase short term profits in less time & less cost than conventional approaches - "All White Hat" - Create new sales and marketing approaches to minimize crowded market challenges - Shorten the sales cycle - Id the optimal angle, hook or gap, optimize sales and content - Identify new revenue opportunities client's may miss while leveraging existing resources - Create systems and processes client's can take over if chosen to further enhance ROI - Optimize USP/Messaging SEO Agencies or Consultant's neglect - including easy innovation opportunities - Brand Clients - Wine.com, Walmart, Apple, Home Depot, Guitar Center to Mid Tier and Mainstreet

* Industry and Niche Expertise: - B2B, B2C, Reseller Channels

- Channels: Retail, Prof Services, Manuf/Resellers - B2C: Alt. Health, Authors/Coaching, Education, Hospitality, Music, Beverages - B2B: High Tech - (Software/Saas, Startups, Consulting), Industrial, Manufacturing - Models: Direct Sales, Online Sales/eCommerce, Membership Sites

* Performance -

- Sales Career - Enterprise Level - Top 5% - personal quotas - 3M+ - eMarketing - Exceed ind. averages - Traffic, Content Social Media, Email

Work Experience

Digital Marketing Specialist

Strategic Marketing Labs

2006 – Present

Do - ? Differentiate, create demand, strengthen market positioning, reduce competitive pressures/discounting, improve selling approaches, grow sales pipelines, align sales teams ? Digital Strategy, Demand Gen, SEO, Content Marketing, Marketing Automation, Social Media ? Create “Authority Positioning” to increase demand and sales conversion via copy, content ? Ideate new products/services combinations, price models to get the door open, deals won ? Direct response copywriting to improve all defined performance goals ? B2B, B2C campaigns across diverse industries and sales channels, online/offline ? Meet - Sell and Manage customers, partners and 3rd party vendors ? Project management, Cross Departmental Communications, C Level Reporting ? Industry experience - Retail, Hi-Tech/SaaS, Many Niches Results - ? Shortened sales cycles - Id the optimal angle, hook or gap, optimize sales and content ? Improve top line revenue - Align Sales with improved Marketing Tools, Messaging ? Incre

Education

BA

UCSB

2018 – 2018

BA

Interests

Content marketingMentorInformation marketingMusic gearTubesAmpsOutdoor survival skillsSaving our nationTexas bbqJuicing - herbal nutrition

Industries

BikeGolfCreative AgenciesLifestyleMusicOutdoorTechTriathlonHealth & Fitness

Activity

Recent posts, comments and shares.