Robert Browning
Work experience
Strategic Marketing Labs
Digital Marketing Specialist | 09/2006 - Current
Do -
? Differentiate, create demand, strengthen market positioning, reduce competitive pressures/discounting, improve selling approaches, grow sales pipelines, align sales teams
? Digital Strategy, Demand Gen, SEO, Content Marketing, Marketing Automation, Social Media
? Create “Authority Positioning” to increase demand and sales conversion via copy, content
? Ideate new products/services combinations, price models to get the door open, deals won
? Direct response copywriting to improve all defined performance goals
? B2B, B2C campaigns across diverse industries and sales channels, online/offline
? Meet - Sell and Manage customers, partners and 3rd party vendors
? Project management, Cross Departmental Communications, C Level Reporting
? Industry experience - Retail, Hi-Tech/SaaS, Many Niches
Results -
? Shortened sales cycles - Id the optimal angle, hook or gap, optimize sales and content
? Improve top line revenue - Align Sales with improved Marketing Tools, Messaging
? Incre
