Bike

Golf

Creative Agencies

Lifestyle

Music

Outdoor

Tech

Triathlon

Health & Fitness

Content marketing

Mentor

Information marketing

Music gear

Tubes

Amps

Outdoor survival skills

Saving our nation

Texas bbq

Juicing - herbal nutrition

Digital Marketing Specialist 

Digital & Media

Problems I solve:

- New company or new product/service that need sales fast
- Not enough consistent sales at optimal profits or volume to cherry pick 
- No systems or processes to automate lead gen, lead nurturing with ability to cherry pick 
- Sales close time is too long or sales team not aligned with optimal systems, messages
- Poor alignment of sales and marketing - accountability, leaving money on table 
- High cost of sales - to acquire leads, calls or walkins - 
- Consistently discounting to win the deal, the sale, the customer
- Negative Online Reviews or no online reviews 
- Ineffective and Wrong use of Social Media 
- Websites that don't get calls, opt ins(leads) or sales 
- Competitive Noise, Price Shoppers - Unable to charge "What Your Worth"!
- Poor website or email copy - platitudes - poor conversion, stalls or losses the sale 

* Solutions I provide: 

- Separate your business from competitors - Position your company as the obvious choice for a well defined niche. 
- Architect Digital Strategies to create sustained demand, minimize competitive pressures
- Build turnkey sales and digital marketing systems/processes to automate leads/sales 
- Ideate new products/services combinations, price models to get the door open, deals won 
- Increase sales profits - LTV of existing customers, referrals, reduce time to close sales cycles 

* Personal USP - 

- Increase short term profits in less time & less cost than conventional approaches - "All White Hat" 
- Create new sales and marketing approaches to minimize crowded market challenges
- Shorten the sales cycle - Id the optimal angle, hook or gap, optimize sales and content 
- Identify new revenue opportunities client's may miss while leveraging existing resources
- Create systems and processes client's can take over if chosen to further enhance ROI 
- Optimize USP/Messaging SEO Agencies or Consultant's neglect - including easy innovation opportunities
- Brand Clients - Wine.com, Walmart, Apple, Home Depot, Guitar Center to Mid Tier and Mainstreet

* Industry and Niche Expertise: - B2B, B2C, Reseller Channels

- Channels: Retail, Prof Services, Manuf/Resellers
- B2C: Alt. Health, Authors/Coaching, Education, Hospitality, Music, Beverages
- B2B: High Tech - (Software/Saas, Startups, Consulting), Industrial, Manufacturing 
- Models: Direct Sales, Online Sales/eCommerce, Membership Sites

* Performance - 

- Sales Career - Enterprise Level - Top 5% - personal quotas - 3M+
- eMarketing - Exceed ind. averages - Traffic, Content Social Media, Email 


Do - 

?	Differentiate, create demand, strengthen market positioning, reduce competitive pressures/discounting, improve selling approaches, grow sales pipelines, align sales teams
?	Digital Strategy, Demand Gen, SEO, Content Marketing, Marketing Automation, Social Media
?	Create  “Authority Positioning” to increase demand and sales conversion via copy, content
?	Ideate new products/services combinations, price models to get the door open, deals won 
?	Direct response copywriting to improve all defined performance goals
?	B2B, B2C campaigns across diverse industries and sales channels, online/offline 
?	Meet - Sell and Manage customers, partners and 3rd party vendors
?	Project management, Cross Departmental Communications, C Level Reporting
?	Industry experience - Retail, Hi-Tech/SaaS, Many Niches 

Results - 

?	Shortened sales cycles - Id the optimal angle, hook or gap, optimize sales and content
?	Improve top line revenue - Align Sales with improved Marketing Tools, Messaging
?	Incre

Robert Browning is a Digital Marketing Specialist at Strategic Marketing Labs in South Lake Tahoe, CA.

Robert Browning

Robert Browning

Robert Browning

Skills

Interests

Industries

Education history

UCSB