In my own words
— RobertMost people call me Rob, but sometimes I go by Bobby.
I’m a simple guy at my roots; I love my home state of Arizona, a great cup of coffee, my loyal dog Bandit, a fresh pair of shoes, and last-minute camping trips.
I'm an independent freelance graphic designer and creative force, specializing in Art Direction, Branding and Packaging Design. Over the years I've had the pleasure of working with large and small brands on building their company identities, creating timeless packaging and products, and offering my hand at any creative challenge. Feel free to contact me anytime, and let's get to work!
Areas of Work: Branding | Packaging | Art Direction
rbatorski.design@gmail.com robertbatorski.com
Kindly, -Rob
Trajectory
Jan 2020 — Nov 2023
Senior Art Director · Made By Dentists
This unique role is a combination of Art Direction, Brand Design, and Packaging Design combined into one creative position. My responsibilities include the design of all company creative assets, from retail packaging design for national retailers such as ULTA Beauty and Target Corporation, to digital and social media design, to website and overall visual design for the MBD brand.
Jan 2015 — 2021
Senior Packaging & Graphic Designer · Sun Bum
• Lead and deliver Design Direction of all Brand Packaging, Merchandising and Displays
• Conceptualize and design future Product Packaging relevant to the brand and consumer
• Manage and lead a growing team of Production Artists and Designers
• Act as the liaison with the Creative and Marketing Teams to ensure Artwork is delivered accurately
• Partner cross-functionally with Product Development and Marketing Departments
• Work closely with key manufacturers, print vendors and suppliers
• Attend regularly scheduled Press Checks for component color matching and pre-production samples • Construct physical mock-ups of products using appropriate substrates to prove concepts
• Assist with designing Seasonal Brand Assets across print and digital platforms
• Research and explore trending Design, Packaging, and Creative work relevant to the brand
• Continuously strive to be inspired and promote inspiration throughout the team
• Be a positive force for others, and never stop learning from each other
• Collaborate in a fast-paced, team environment
Activity
Education history
Northern Arizona University
Bachelor of Arts (B.A.) | 2009 - 2013




