Robert Alexander Forsyth
Digital Media Contractor · Red Bull North America
Arcadia, CAIn My Own Words
I recently graduated from Azusa Pacific University, where I had been pursuing a major in Business Marketing. The pursuit of this degree has given me a strong educational foundation, and the hands-on experience necessary to be successful in the fast-paced world of the marketplace. I am an eager, diligent, and self-motivated worker who possesses a positive attitude in every endeavor. Above all, I am passionate about people, and about making a tangible difference in the business world.
By the time I graduate I will have had multiple internships covering a variety of divisions within the clothing, action sport, and beverage industries. I currently am a digital media contractor for Red Bull at Azusa Pacific University. Through my work with Red Bull, I have been able to experience first-hand the process of implementing marketing campaigns and focusing on target markets. I also worked as a Collegiate marketer for Red Bull when I learned what it takes to be successful in a competitive environment. I have had intern experience within the marketing department at RVCA, as well as marketing internships at multiple small business firms.
I am a passionate photographer and videographer, both in a professional realm, as well as in a freelance environment. There is something surreal about photography and videography; they have the potential to be an agent for change.
Work Experience
Digital Media Contractor
Red Bull North America2015 – Present
Creatively produce digital content at Southern California events including: collegiate campaigns, athlete integration, cultural events and music activations. Strategically create, organize, and implement marketing campaigns at live events through the Red Bull social channels in Southern California
Student Brand Manager
Red Bull North America2013 – 2015
Red Bull Student Brand Managers are a part of the most dynamic and empowered student ambassador program in the world. Our SBM's are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.
Internet Marketing Intern
RVCA Clothing2013 – 2013
Created and maintained increasingly relevant digital content. Assisted in various photography productions resulting in print-based apparel advertisements. Managed numerous social media accounts, including; Instagram, Vimeo and YouTube.
Contractor
APAC Mid South2013 – 2013
Worked as a contractor at APAC Mid South construction company. Worked mainly on digital outlet projects consisting of moving paperwork-based documentation systems to an online format.
Marketing Intern
AAA Painting Contractors, Inc.2012 – 2012
Worked as a Marketing Intern with all departments and helped to create mail-in marketing tools, along with digital marketing implementations.