Robby Burleson
Marketing & Communications Manager (Covid-19) · Sugar Bowl | Royal Gorge
Truckee, CA
In My Own Words
Dynamic and innovative Manager with a distinguished track record in creating and implementing events within a wide variety of Action Sports. A collaborative leadership role model that inspires and engages employees with a deep understanding of the techniques and best practices to successfully lead a team of innovators. It is a top priority of mine to continually develop assets while meeting profitability targets to achieve sustained growth.
Work Experience
Global Marketing Manager Action Sports
G-Form2016 – 2017
Responsible for all action sports marketing with the objective to drive ROI and continue sustained growth for action sports categories.
Recon Tour Event Manager
Hookit.com2012 – 2016
Organized all budgets, media, sponsors, athletes, locations, staff, travel arrangements, and event materials for the Recon Tour.
Monster Army Program Manager
Hookit.com2012 – 2016
• Responsible for marketing, managing, maintaining, and organizing the Monster Energy amateur team in all action sport categories.
Marketing and Event Coordinator/Ski Coach
Mammoth Resorts2011 – 2012
• Lead set up, registration, and organization of the Sprint US Grand Prix Mammoth. • Arrange the premier of professional snowboarder Jamie Lynn’s Art Park. • Develop and maintained relationships with local, regional, and national clients. • Orchestrate vendors for Mammoth events and other promotional activities. • Coordinate and perform in the 2012 Night of Lights
Event and Brand Coordinator
Fuse, LLC2012 – 2012
• Responsible for aspects of managing, coordinating, and executing the Gatorade Free Flow Tour. • Duties include on hill branding, strategic product placement, and activating location. • Manage employees assisting in the event by directing actions, encouraging marketing initiatives, and overseeing all park operations. • Assist in the removal of all Gatorade Free Flow Tour material from park, ensuring the products delivery to next stop on tour.
Event Manager
Mountain High2009 – 2011
• Oversee 40+ volunteer employees during numerous events. • Calculate and maintain marketing budgets for seasons by researching past events, contacting company event coordinators, and managing the overall volume of events ran at Mountain High. • Develop lasting relationships with key industry clients, athletes, vendors, and music partners in order to maintain Mountain High’s marketing contacts. • Ensure information is current and accurate on all websites, and social media sites concerning events. • Assist Terrain Park Manager in production, design, and execution of multiple events each season. • In charge of scouting locations for photoshoots, commercials, events and managing onsite production. • Generate schedules, uphold standards, and maintain relationships with all members of the Mountain High Athlete Team. • Properly set up and break down each event by executing the proper storage of all event material, inspect terrain prior to events and insist on feedback from superiors.
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