Robby Burleson
Truckee | United States
Skills
No information
Interests
Global marketing
In my own words
— RobbyDynamic and innovative Manager with a distinguished track record in creating and implementing events within a wide variety of Action Sports.
A collaborative leadership role model that inspires and engages employees with a deep understanding of the techniques and best practices to successfully lead a team of innovators. It is a top priority of mine to continually develop assets while meeting profitability targets to achieve sustained growth.
Trajectory
Sep 2019 — Apr 2020
Marketing & Communications Manager (Covid-19) · Sugar Bowl | Royal Gorge
Nov 2018 — Apr 2020
Sales/Marketing (Covid-19) · RMU Outdoors
Nov 2017 — Jul 2018
Marketing and Team Manager · Faction Skis
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Dec 2016 — Sep 2017
Global Marketing Manager Action Sports · G-Form
Responsible for all action sports marketing with the objective to drive ROI and continue sustained growth for action sports categories.
Jul 2012 — Dec 2016
Recon Tour Event Manager · Hookit.com
Organized all budgets, media, sponsors, athletes, locations, staff, travel arrangements, and event materials for the Recon Tour.
Jul 2012 — Dec 2016
Monster Army Program Manager · Hookit.com
• Responsible for marketing, managing, maintaining, and organizing the Monster Energy amateur team in all action sport categories.
Feb 2012 — Feb 2012
Event and Brand Coordinator · Fuse, LLC
• Responsible for aspects of managing, coordinating, and executing the Gatorade Free Flow Tour.
• Duties include on hill branding, strategic product placement, and activating location.
• Manage employees assisting in the event by directing actions, encouraging marketing initiatives, and overseeing all park operations.
• Assist in the removal of all Gatorade Free Flow Tour material from park, ensuring the products delivery to next stop on tour.
Nov 2011 — Apr 2012
Marketing and Event Coordinator/Ski Coach · Mammoth Resorts
• Lead set up, registration, and organization of the Sprint US Grand Prix Mammoth.
• Arrange the premier of professional snowboarder Jamie Lynn’s Art Park.
• Develop and maintained relationships with local, regional, and national clients.
• Orchestrate vendors for Mammoth events and other promotional activities.
• Coordinate and perform in the 2012 Night of Lights
Oct 2009 — Apr 2011
Event Manager · Mountain High
• Oversee 40+ volunteer employees during numerous events.
• Calculate and maintain marketing budgets for seasons by researching past events, contacting company event coordinators, and managing the overall volume of events ran at Mountain High.
• Develop lasting relationships with key industry clients, athletes, vendors, and music partners in order to maintain Mountain High’s marketing contacts.
• Ensure information is current and accurate on all websites, and social media sites concerning events.
• Assist Terrain Park Manager in production, design, and execution of multiple events each season.
• In charge of scouting locations for photoshoots, commercials, events and managing onsite production.
• Generate schedules, uphold standards, and maintain relationships with all members of the Mountain High Athlete Team.
• Properly set up and break down each event by executing the proper storage of all event material, inspect terrain prior to events and insist on feedback from superiors.
Activity
Education history
Cal State University San Bernardino
BA | 2004 - 2009




