Lead and oversee all aspects of sales operations and social media management for S&W Sports in Concord, NH driving business growth and enhancing brand visibility in the market. Develop and execute strategic sales plans to achieve revenue targets, increase market share, and expand customer base. Train, mentor, and motivate a team of sales associates, ensuring they deliver exceptional customer service and meet individual and team sales goals. Conduct regular performance evaluations, provide feedback, and implement performance improvement plans as needed. Collaborate with owners and management team to develop and execute social media strategies, creating engaging content, and managing the shop's online presence across various platforms. Monitor and analyze social media metrics, identifying trends, and implementing strategies to optimize engagement, reach, and conversions. Respond to customer inquiries, reviews, and comments on social media channels, providing timely and helpful responses to enhance customer satisfaction. Plan and execute marketing campaigns and promotions, both online and in-store, to drive traffic, increase sales, and enhance the shop's brand image. Monitor market trends, competitor activities, and customer preferences to identify opportunities for product assortment improvements and enhance the overall customer experience. Coordinate with vendors and suppliers to ensure timely and accurate inventory management, including ordering, restocking, and maintaining appropriate stock levels. Collaborate with the service department to ensure efficient and timely bike repairs and maintenance, enhancing customer satisfaction and loyalty. Stay up-to-date with industry developments, new product releases, and emerging trends in the cycling industry, translating knowledge into actionable strategies and recommendations. Represent the bike shop at industry events, trade shows, and community outreach activities, building relationships with customers, local organizations, and cycling enthusiasts. Uphold the shop's values and commitment to providing exceptional customer service, fostering a positive and welcoming environment for staff and customers alike.

Welcomed customers and provided exceptional service, actively engaging in conversations to understand their biking and skiing needs. Demonstrated extensive knowledge of bikes and skiing equipment, offering informed recommendations and product demonstrations. Assisted customers in selecting the appropriate bikes, ski gear, and accessories based on their preferences, skill level, and budget. Achieved and exceeded sales targets by effectively showcasing product features and benefits. Built and maintained positive relationships with customers, fostering long-term loyalty and repeat business. Processed sales transactions accurately and efficiently using the POS system. Assisted in visual merchandising efforts, ensuring the shop's displays were attractive and well-maintained. Collaborated with team members to achieve sales goals and contribute to a positive work environment. Stayed updated on industry trends, new product releases, and technological advancements in biking and skiing equipment.

Greeted and assisted customers in a friendly and professional manner, addressing inquiries and providing product information. Demonstrated extensive knowledge of bikes, components, and accessories, offering informed recommendations to customers. Actively engaged with customers to understand their needs and preferences, guiding them in selecting the appropriate products and services. Consistently met and exceeded sales targets through effective sales techniques and product demonstrations. Performed bike inspections to identify mechanical issues and provided accurate repair estimates to customers. Executed bike tune-ups, adjustments, and basic repairs to ensure optimal performance and safety. Educated customers on bike maintenance best practices, including cleaning, lubrication, and basic troubleshooting. Assisted in maintaining the cleanliness and organization of the shop's sales floor and service area. Processed sales transactions accurately and efficiently using the POS system. Collaborated with team members to achieve sales goals and deliver a seamless customer experience.