Bike

Creative Agencies

Outdoor

Snow

Streetwear

Director of Marketing & Communications

Digital & Media

Innovative, high-performance leader with nine years of experience in strategic planning, marketing, project management, partnerships, and business development. Combines multi-industry knowledge with experience leading high-impact marketing initiatives, project management and product development in the real estate and outdoor sport industries. Extensive brand development, management, and content strategy experience elevating profiles and partnerships. Excels at establishing professional relationships and strategic alliances. Experience mentoring and leading colleagues to collective team success.

Spearheaded strategic planning, marketing, partnerships, revenue generation, and events for the association representing a membership of 5,000. 

Extensive collaboration with partners, sponsors, global outdoor industry brands, amateur athletes, and colleagues from other jurisdictions in Canada and the United States. Successfully managed a team of seven managers and a budget of $2M.

Complete design and implementation of organizations strategic plan.

Created, renewed, and renegotiated strategic partnerships, corporate sponsorships, and major donors.

Established and delivered upon annual business and operational plans.
Developed and executed athletic programs for membership ranging in age from six-90.

Negotiated business contracts, management contracts, and athlete agreements. 

President

Delivered excellence in partnership contract management, development, and marketing strategy and execution which expanded department revenue by 30%. 

Managed individual partnerships and strategic relationships for a team of 55 professional athletes. 

Developed and launched eCommerce platform, creating previously non-existent revenue channel.

 Directed product development with major brands in the outdoor industry.
Managed partnership contracts valued at $3.0M annually.

Conception-to-launch development of eCommerce platform, now responsible for $300,000 annual sales for non-profit organization.

Developed and launched athletic product in collaboration with global outdoor brands.

Delivered excellent support and guidance to professional athletes for partnerships and personal marketing strategy.

Spearheaded marketing and fan engagement content generation, campaigns, and events.

Manager, Official Suppliers, eCommerce, Athlete Partnerships

Developed and executed business plans and provided consulting leadership to a variety of clients representing private enterprise, non-profit organizations, educational institutions, and government departments. 

Areas of focus included marketing strategy and planning, business expansion, and program design and development.

Increased annual sales from $25M to $50M for manufacturing client through research and guidance.

Successfully managed multiple projects with competing deadlines and priorities.
Demonstrated excellent relationship management skills, always ensuring client success was a top priority.

Managed projects focussed on marketing strategy, business expansion, and market intelligence for clients in food processing, brewing, bioscience, post-secondary education, manufacturing, and the outdoor sporting goods industry.

Consultant

Lead from concept to completion major residential and commercial real estate development projects, and business development opportunities. 

Responsible for project planning, budgeting, scheduling, sales and marketing. 

Developed real-estate projects resulting in over $9M in sales.

Managed commercial real estate portfolio, effectively managing contracts and tenant relationships, maintaining 100% occupancy.

Utilized urban and rural planning and design skills to develop innovative residential and commercial options across  Atlantic Canada.

Extensive experience managing projects through municipal and provincial government processes.

Led public planning and engagement opportunities to ensure community support for real estate and business development projects.

Project Manager

Rob McCloskey is a Director of Marketing & Communications at Sun Peaks Resort in Vancouver, BC.

Rob McCloskey

Rob McCloskey

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