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Associate Marketing Director

Marketing & Sales

Hi, I'm Rob! I'm currently the Associate Marketing Director for Reason Clothing, a role that allows me to work with an exceptional team of creatives in the heart of New York City.

Whether it's developing new branding concepts or product campaigns, staying on top of the latest social media trends, or designing engaging assets for the brand, I'm always eager to utilize my creative skills in marketing, social media, e-commerce, and design.

Throughout my experience, I have acquired vital brand skills including photo/video editing, web design, and influencer, SMS, email, and push notification marketing.

Aside from my core job responsibilities, I have a strong interest in various creative pursuits, such as photography, graphic design, and drumming.

In a constantly evolving industry, I'm thrilled to be part of a company that pushes boundaries and allows me to challenge myself every day.

As the Associate Marketing Director at Reason Clothing, I am responsible for planning seasonal marketing campaigns, product releases, sales and other social media / e-commerce strategies needed throughout the business.

I plan and schedule all social content, execute sales strategies for web, social media, SMS marketing, newsletters, and push notifications as well as assist with photography styling, wholesale presentations and advertisements.

In addition, I play a key role leading the creative direction with our marketing design for web and social while also managing visual assets, themes, products, apps, and integrations on the Shopify site. I conceptualize, film, and edit short-form video content (reels, tiktoks) and plan and assist with in-studio and on-location photo shoots.

I also oversee a team of designers, photographers, retouchers, e-commerce managers, customer service reps, and ad managers to effectively meet all creative, marketing, and e-commerce needs.

I am passionate about creative marketing and e-commerce and am committed to delivering exceptional results for Reason. Please visit our website at www.reasonclothing.com or follow us on Instagram at @reasonclothing.

In my previous position at Reason Clothing as the Marketing Manager / E-commerce Lead, I led a team of customer service representatives, web developers, and advertising/marketing freelancers. My responsibilities included creating and publishing engaging content across social media, designing visual content, implementing sales and marketing strategies, collaborating with influencers and photographers, managing Shopify website functionality, and assisting at tradeshows.

Through my strategic approach and creative skillset, I helped increase brand awareness, engagement, and sales for Reason.

E-commerce Lead / Marketing Manager

As the Office Support Coordinator at Reason, my role was pivotal in ensuring seamless operations for the organization. I handled all e-commerce orders on Shopify and A2000 software, managing the end-to-end process from order placement to fulfillment. Additionally, I updated and maintained hundreds of products in Shopify and BrandBoom to ensure that the e-commerce platform is current and visually appealing.

My customer-centric approach allowed me to effectively manage customer service responsibilities. I proactively communicated with customers, addressing their concerns and resolving issues in a timely manner, ensuring a positive experience with our brand.

Through my contribution to the company's operations, I played a key role in driving customer satisfaction and brand loyalty.

Office Support Coordinator

After successfully serving as a Store Manager at a different location, I accepted a new challenge as an Assistant Store Manager at a higher volume, Tier 2 location.

I was responsible for providing leadership and guidance to a team of 15-25 employees. In addition to managing the team, I executed visually appealing floor sets and window displays, ensuring that the store maintained a high level of aesthetic appeal. Additionally, I was responsible for completing various business tasks such as tracking inventory levels and managing payroll. Overall, my role as an Assistant Store Manager provided me with valuable experience in managing a team, executing visual merchandising, and completing various business tasks necessary for the success of a retail store.

Assistant Store Manager

During my internship with American Stitch in the fall of 2017, I was fortunate to work on a variety of projects that helped me develop my skills in design and marketing. I was tasked with creating social media content, designing email templates, and reaching out to influencers to promote the brand. I also had the opportunity to work on product photography, image editing, and web banner design, which allowed me to gain valuable experience in the technical aspects of design.

Graphic Design Intern

At Pacsun, I was proud to have been promoted from Sales Associate, Sales Lead, and Assistant Manager to Store Manager within a 7-month period. My responsibilities included executing floor sets and window displays, hiring and training a team of 10-15 employees, and handling various business tasks such as executing transfers, markdowns, and in-store promotions. Through this experience, I learned how to effectively manage a team, prioritize tasks, and achieve business objectives.

Store Manager

As an Assistant Store Manager, I had the opportunity to help train and develop a team of 10-15 employees. In this role, I executed floor sets and window displays to create a visually appealing environment for customers. Additionally, I was responsible for customer service, KPI paperwork, and achieving sales goals.

Assistant Manager

In my role as a Sales Lead, I was responsible for providing exceptional customer service, while also helping to train, coach, and develop the Sales Associates on the team. During my time there, I was also entrusted with the responsibility of acting as the manager on duty, where I helped to ensure that the store was running smoothly and that customers were receiving great customer service.

This role helped me develop my leadership and management skills, which quickly led to a promotion within the company.

Sales Lead

As a Sales Associate at Pacsun, I was responsible for handling cashier duties and educating customers about the latest promotions. I enjoyed sharing my knowledge of the latest trends and best sellers with customers, which helped them make informed decisions about their purchases. Through this experience, I learned valuable customer service skills and gained experience working in a fast-paced retail environment.

Sales Associate

As a Graphic Design Intern at Stylus Custom Apparel in 2015, I had the opportunity to work on a wide range of design projects. My main responsibilities included creating designs for apparel and designing a new catalog for the company. Through this experience, I was able to develop my skills in graphic design, particularly in the areas of layout, typography, and branding. I also gained experience working collaboratively with other designers and clients to ensure that the final product met their needs and expectations.

During my summer internship at iHeartMedia in 2014, I assisted with the execution of various radio contests for six major New York radio stations and iHeart Radio. I also represented the radio stations at over 20 events, including the popular KTUphoria at Izod Stadium, NYSea Surfing, and Broadway in Bryant Park.

This experience allowed me to gain valuable hands-on experience in event planning and promotion, and I am grateful for the opportunity to have worked with such a respected company in the entertainment industry.

Marketing / Promotions Intern

Rob Farella is an Associate Marketing Director at Reason Brand Inc. in White Plains, NY.

Rob Farella

Rob Farella

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Education history

The Fashion Institute of Technology

The State University of New York at Oneonta