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Graphic Designer

Creative & Design

I am Rob Benson, Creative mind and foodie. Design surrounds us everyday and influences choices and moods without us knowing. My mission is to express imagination and character through visuals in the most pleasing and suprising designs. Colors, marks and type faces are my passion.  The ability to express characteristics of a company through successful branding and identity is what fuels my drive for design. 

- Graphic design is like a big club with spikes on it. I want to wield it and use it to the best of my abilities. 

As a freelance print graphic designer I do anything from branding, catalogs, fliers, tee shirt design, packaging and business cards. 

Some of the other tasks that I do are:
-Meet with clients or the art director to determine the scope of a project
-Advise clients on strategies to reach a particular audience
-Determine the message the design should portray
-Create images that identify a product or convey a message
-Develop graphics for product illustrations, logos, and websites
-Select colors, images, text style, and layout
-Present the design to clients
-Incorporate changes recommended by the clients into the final design
-Review designs for errors before printing or publishing them

Led the Design, Creative & Brand Development for all Wham-O toy, backyard play & high-end Sporting Goods product lines including the building & managing of all teams critical to the process - Design, Marketing, In-Bound & Out-Bound Licensing, Project Management, Planning, Approvals, Samples,  Imaging & Trade-show Graphics.

Manage a team of 3 - Includes the Product, Packaging & Engineering Asia teams. Responsible for the performance of all business units including all subsidiaries and international partners.

Overall divisions include: Sport Division: Morey Boogie, BZ Pro Boards, Churchill Swimfins, etc. Toy Division: Hula Hoop, Frisbee, Superball, Slip N’ Slide, Backyard Games, GameTime!, etc. New Business Division: Sprig Toys, Wham-O Pets, Nostalgic Toys, Skybound Entertainment & others.

Art Director/Sr Graphic Designer

As the Sr. Designer I helped up and coming brands break into the industry by creating eye catching graphics for the lines by creating posters, labels, web banners and trade show materials. 

I also was did the following. 

-Planned concept by studying information and materials
-Illustrated concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts
-Obtained approval of concept by submitting rough layout for approval to clients.
-Created images that identify a product or convey a message
-Developed graphics and visual or audio images for product illustrations, logos, and websites
-Create designs either by hand or using computer software packages
-Followed brand guide colors, images, text style, and layout
-Incorporated changes recommended by clients.

Sr. Graphic Designer

As a designer for Starbuzz Tobacco I worked on magazine ads, web banners, promotional artwork, product design, and anything print related.

Jr. Graphic Designer

Rob Benson is a Graphic Designer at Freelance in Anaheim, CA. View their experience, skills and work history on Malakye — the professional network for…

Rob Benson — Graphic Designer at Freelance — Anaheim, CA

Rob Benson — Graphic Designer at Freelance — Anaheim, CA

Rob Benson

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Education history

Westwood College