Bike

Lifestyle

Outdoor

Merchant 

Marketing & Sales

•Led Demand Planning, Assortment Planning, and Inventory functions for over 90 company owned retail locations
•Developed a new department, defining its scope and designing its functional structure
•Assembled a high-performing team, including Buyers, Assistant Buyers, Data Analysts,
Assortment Planners, and administrative staff. Successfully onboarded over 20 new team
members within 10 months
•Established, maintained, and presented inventory Key Performance Indicator (KPI) metrics and
initiatives to stakeholders in Finance, Sales, and Executive leadership
•Negotiated all product vendor agreement points, including payment terms, training, warranty
allowances, margins, territory, revenue goals, and promotions
•Innovated and implemented a streamlined process for the successful launch of New Product
Introductions (NPIs) within the retail business channel
•Managed total inventory value at over $150 million
•Orchestrated the successful launch of the company's first Outlet-focused location.
•Directed the 3rd-party marketplace sales channel for outlet inventory, driving sales and improving
inventory position

Merchandising Manager 

•Developed growth strategies for 3rd-party marketplaces, including Amazon, eBay, and Walmart
•Enhanced promotion and marketing program terms and incentives to drive increased sales
volume while optimizing return on investment
•Introduced and fine-tuned an Amazon re-pricing tool to maximize Buy Box win time and closely
monitor market trend data
•Oversaw Amazon Seller Central, resolving listing errors and ensuring compliance with
marketplace regulations
•Launched an Amazon FBA forecasting and management program, resulting in a 65%
improvement in product availability

E Commerce Marketplace Manager 

•Co-Founded a Sustainable Bicycle Brand centered around sustainably produced bicycles and
components
•Crafted Brand Identity and Vision identifying a strategic market opportunity and defining the
brand's values.
•Developed sustainable bicycle frames and components by sourcing recycled materials and
environmentally conscious factories in Taiwan.
•Implemented zero-plastic, 100% recycled packaging solutions for the brand
•Established B2B and B2C market presence in the US and Europe

Self Employed

•Engineered an Economic Order Quantity (EOQ) demand planning tool that increased order fill
rate from 85% to 95% while concurrently boosting inventory turns by 30%
•Curated and optimized an assortment encompassing 40,000 SKUs, with 35% annual SKU
turnover while maintaining less than 4% aged inventory value
•Developed and executed an SMU (Special Make-Up) product strategy. Negotiated with vendors
to rectify inventory imbalances, tailoring solutions to each unique situation and successfully
developing mutually beneficial outcomes
•Created and executed the successful launch of three private-label brands. Developed brand
positioning and purpose, devised go-to-market strategies, and efficiently sourced products
through international manufacturers. This initiative improved margins and generated over $1m in
incremental revenue, establishing defensible intellectual property and delivering unique value to
customers and the organization
•Developed a distressed inventory buying strategy generating over $19m revenue per year
•Partnered alongside consultants to create strategic planning processes and develop future
leaders
•Innovated and instituted a Bill of Materials (BOM) process to strategically source, inventory,
assemble, and package custom bicycles sourced from international suppliers, resulting in an
annual incremental revenue of over $10 million
•Led a team of 20 Managers and Associates

Director of Purchasing and Product Management

•Spearheaded the development and implementation of streamlined Distribution Center business
processes, instrumental key performance indicators, and employee evaluation templates to
enhance operational efficiency and drive performance improvements
•Led the transformation of warehousing, fulfillment, material management, and distribution
functions, presiding over a workforce expansion from 5 to 50 employees. Successfully scaled
volume output from less than 100 packages per day to 2,000 packages per day
•Led a team of 45 Managers and Associates

Director of Operations

•Guided and mentored a team of inside sales representatives, developing comprehensive sales
and customer service standards and strategies
•Formulated, tracked, and managed performance metrics while introducing motivating incentives
tailored to call center sales representatives, ensuring consistently high levels of performance
•Orchestrated the successful relocation of the distribution center, orchestrating the move from
Ontario to the facility in Riverside
•Implemented a strategic initiative to rebuild trust and strengthen relationships with vendors,
internal and external customers, resulting in the establishment of the company's core values and
earning multiple Best E-Commerce retail awards from industry publications
•Led a team of 45 Managers and Associates

General Manager 

•Part of the leadership team that launched a new store location, contributing to its successful
establishment in the Colorado Springs market
•Oversaw a team of 15 staff members, coordinating efforts to provide exceptional service to
customers in the bicycle and snow sports industries
•Managed daily store operations, inventory control, and staff scheduling to optimize performance

Store Manager 

•Managed a portfolio of 70 accounts across various industries, including Harley Davidson,
watersports, motorcycle, and bicycle retailers
•Developed and implemented a successful sales program, resulting in the two largest sales
transactions in the company's history
•Provided exemplary customer service and maintained strong relationships with clients to ensure
their needs were met and their sales goals were achieved

Dealer Services 

Rob Beck is a Merchant at Specialized Bicycle Components | Owned Retail in Redlands, CA.

Rob Beck

Rob Beck

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Education history

Fullerton College