Rob Aragon

Manage PNW territory for wholesale sales and retail marketing operations for the leader of sustainable apparel and outerwear. Work with upper management to develop and achieve sales goals for the territory. Service existing accounts and prospect new accounts to achieve sales goals. Present seasonal premium outerwear and apparel collections to existing and potential accounts with retailer specific focus to merchandise across multiple channels (majors, department stores, fashion boutiques and outdoor lifestyle) while maintaining a consistent message of sustainability and versatility. Service accounts between pre-order booking with product clinics, merchandising and fill in orders. Provide semi-annual sales forecasts, as well as marketing and product feedback. • Grew PNW territory’s sales revenue through expanded distribution and increased sales within existing accounts. • Launched and managed NAU business with key accounts (such as REI and Nordstrom) and successfully grew business through effective merchandise assortment planning and constant communication with the buyers and planners, which resulted in increased turn rates and profit margin. • Grew retailer account base in both outdoor lifestyle and fashion boutique by over 300%. • Top Performing Rep 2016, 2017 and 2018

Manage PNW territory for wholesale sales and retail marketing operations. Service existing accounts and prospect new accounts to achieve sales goals. Present seasonal footwear and apparel collections to existing and potential accounts with retailer specific focus to merchandise across multiple channels. Service accounts between pre-order booking with clinics, merchandising and fill in orders. Provide semi-annual sales forecasts, as well as marketing and product feedback. • Grew PNW territory’s sales revenue by 538% for 2013, and again in 2014 by 260% through expanded distribution and increased sales within existing accounts. • Managed Etnies business with Amazon.com and successfully grew business by over 200% through effective merchandise assortment planning and negotiation which resulted in increased turn rates and profit margin. • Grew retailer account base by over 700% since starting by leveraging my existing and growing retailer network. • Participated in brand activation by hosting national media and Etnies team members for a product wear test that was used for a global product launch for the Highlight shoe. • Increased regional and national brand awareness by sponsoring and hosting contests such as TWS Come Up Tour series. • Awarded “Rep of the Year” 2013, 2014

Directed operations of merchandise purchasing, sales and promotions. Purchased snowboard hard goods, outerwear, shoes and accessories for men and women, and men's apparel for multi-door and web. Determined allocation of purchased product to individual stores. Supervised daily sales operations of 5 retail locations, e commerce site and a staff of 20+ employees. * Contracted with new vendors by determining changing trends in the market to appeal to a new and broader customer base. * Oversaw annual buying budget for multiple locations by determining differences and similarities of the customer demographics. * Analyzed and managed open to buy budget and current inventory for maximum profit by capitalizing on high turn rates and off price product purchasing to maximize profit margin. * Coordinate annual sales and special events such as movie premiers and Portland's Snow Expo to increase brand awareness to the public. * Manage and recruit new athletes to endorse the Exit brand through print and video media.

www.exitrealworld.com Managed daily sales, operations and personnel. Responsible for hiring and training new staff on all operating procedures. Set daily, monthly and annual sales goals for the shop and individual employees. Managed a staff of 8. * Opened new store in Portland, OR to reach a new market and broaden distribution. * Consistently grew store's annual sales by 30% each year. * Organized annual sales and special events to increase brand exposure. * Secured new vendor procurement to broaden product offering. * Awarded "Skate Shop of the Year" by Portland Monthly for 2005.