Riley Simons

Marketing Manager

2022 – Present

I strategize and build sales funnels that allow our clients to scale their business. I have designed and integrated sales funnels that have generated over $1 million in revenue for our clients across the board.

As a marketing manager, I am responsible for strategy of the ad spend for the multiple accounts I service. I specialize in funnel strategy and conversion rate optimization so i'm constantly testing new ways to improve the sales funnel performance to meet KPIs set by our clients.

Lead Funnel Strategist

2024 – Present

🚀 Elevating Conversion Experiences For Scale 🚀

- Develop holistic funnel strategies in collaboration with clients and internal stakeholders, aligning with business goals and target audiences. - Drive a growth-oriented environment by providing mentorship, guidance, and professional development to a team of dedicated funnel strategists. - Continuously refine and enhance funnel optimization processes, ensuring best practices, innovation, and scalability. - Guide the team in conducting A/B tests, analyzing results, and implementing data-backed improvements. - Collaborate with Growth Strategy, Ad Creative Strategy, Media Buying, and Creative teams for seamless integration of funnel strategies into broader marketing initiatives. -Act as a key point of contact for clients, presenting funnel strategies, progress updates, and results.

Funnel Strategist & CRO Specialist

2022 – 2024

• Core Responsibility: Manage the sales funnel creation, strategy and CRO of clients within my team. • Professionally trained in the following platforms... ClickFunnels, Unbounce, WordPress, Hubspot, Keap/Infusionsoft, Zapier and Google Analytics. •. CRO Funnel Optimization: Conducting tests on a regular basis to improve funnel performance • Manage Integrations: Oversee that funnels are properly integrated between CMS and CRM. • Funnel Strategist: In charge of researching and implementing new funnel strategies to test. * Regularly communicate with the client to share performance insights and optimization recommendations.

Digital Marketing Coordinator

2021 – 2022

• Responsible for building and maintaining sales funnels through CickFunnels, Unbounce, WordPress and more. • Trained in the Dan Kennedy Direct Selling method of copywriting and sales funnel strategy. • Professionally trained in copywriting for ads, video scripts and landing pages.

Digital Marketing Specialist

2020 – 2021

About My Business: In the wake of the pandemic and trying to land a marketing gig in an unforgiving market, I decided to utilize my talents and become a full-time web developer and digital ads specialist.

Experience: • Designed sales funnels for clients starting from first point-of-contact to final sale and managed CRMs. • Coordinated ad campaigns for clients on Facebook, LinkedIn and Google Ads to promote products and grow email lists. • Developed websites and sales landing pages that helped revitalize the brand, and improved overall UX and SEO. • Created ad copy and website content that was in line with client's brand story and messaging, while efficiently communicated key selling propositions.

Digital Marketing Consultant

2020 – 2020

• Designed, developed and wrote the copy for storyleadership.academy • Created an A/B testing strategy for increasing email list by using free giveaways and webinar conversions • Managed, updated and optimized website functions, content and design. • Ran a social media and Google ads PPC campaign around increasing site visits and building email lists. • Assisted in developing a branding strategy, consumer personas, product offerings and created a marketing plan around the product launch for Story Leadership.

Webmaster

2019 – 2020

• Implemented a COVID response page that improved page engagement by 2.5%. • Developed creative content strategy which increased time spent on homepage by 33%. • Improved website page-load speed by 40% through implementation of best practices.

Director of IT, Webmaster

2019 – 2019

• Increased newsletter viewership and engagement on MailChimp campaigns by 300%. • Collaborated with other board members to create events, coordinate guest speakers and firm tours.

Digital Marketing Intern

2019 – 2019

• Developed wireframes/high-fidelity mock-ups using Adobe XD, Photoshop & Illustrator. • Utilized my knowledge of WordPress, HTML & CSS to create and monitor client website pages and implement best practices such as ADA compliance. • Provided immense branding opportunity for Hype Well by designing creating case study pages for their website, showcasing their best work. • Developed case study landing pages for Hype Well. See content at https://hypewell.com/case-studies/

Associate Director of Sponsorship and Advertising

2019 – 2019

• Negotiated event sponsors on slim budget, netting AMA $400 in one semester.

Sales Representative

2019 – 2019

• Closed a minimum of 4 to 5 contracts each week generating $500 in weekly revenue for client. • Generated $90,000 in annual contract value for client AT&T.

Brand Marketing Intern

2018 – 2018

• Coordinated a product release for journalists that was featured in Cycle World Magazine, Pinkbike.com and other media outlets, generating over 100k impressions. • Negotiated a product feature with ABC7 that generated 3x more exposure than expected. • Marketed Rider Support (Influencer) Program via PinkBike.com resulting in a 300% increase in applicant volume from previous year. • Managed a booth at the Sea Otter Classic where my team generated 1,000 email-signups and $2,000 in sales.

College of Business Representative, University Honors Council

2017 – 2018

Cashier

2013 – 2017

• Educated customers on health foods and diets, and of various health food trends. • Provided excellent customer service • Worked as a Cashier and Produce Clerk

Social Work Marketing Intern

2016 – 2016

• Collected demographic data by contacting government agencies and researching scholarly consensus information. • Used data to develop a 30-page research summary which strategically identified 30-50 mutually benefitting partners. • Actively participated in team meetings regarding internal operations and integrated research data to develop a marketing plan. • Collaborated with marketing teams

Bachelor of Business Administration - BBA

2017 – 2020

• Graduated Honors GPA 3.7 - Deans List • Recipient of Minerva Davis Endowment and President's Study Abroad Scholarships. • Honors Thesis Project: "A QUANTITATIVE ANALYSIS ON THE EFFECTS OF PSYCHOLOGICAL DISTANCE ON THE PRIVACY PARADOX" • Courses Taken: advertising promotions, marketing research, marketing strategy, entrepreneurship, advanced web design.

Exchange Program

2018 – 2019

• Participated in a 5-month long program where I received rigorous marketing training in a project-based learning environment. • Completed a thesis on SEO strategies and helped to redesign a local website by improving the keyword structure and giving layout recommendations. • Courses Taken: graduate level modules in international marketing, consumer behavior, digital marketing and strategic market planning.

Associate of Science - Business Administration

2014 – 2017

Benzinga Pro - Subscriber Growth

Benzinga sought our expertise to expand the subscriber base for their Benzinga Pro platform. To meet this challenge, I developed a new messaging strategy targeting experienced traders seeking a competitive edge in market-moving news.

My approach began with thorough research, including interviews with sales representatives and an analysis of online reviews, to gain a deep understanding of the ideal target audience. Armed with these insights, I revamped the sales page copy and enhanced its design to better resonate with potential subscribers.

The final step involved crafting a strategic 14-day nurture sequence aimed at converting trial users into paid subscribers. This comprehensive approach yielded impressive results: 19,662 trial sign-ups, which translated into 4,193 paid subscriptions, generating $281,814 in revenue.

SkyFi - App User Campaign

SkyFi approached us with two primary objectives: increase app account users and boost satellite image purchases across their web and mobile platforms.

To meet these goals, I spearheaded the development of a comprehensive marketing and positioning strategy tailored to diverse demographic audiences. This involved crafting compelling sales page copy, designing effective layouts, and optimizing performance from cold traffic sources. Our team executed an 8-month paid acquisition campaign across multiple platforms, including Facebook, LinkedIn, Google Search, Twitter, and YouTube. The results were significant: 23,452 new account creations and over 210 image sales, with an average order value of $90.

To maximize the impact of our front-end acquisition efforts, I designed and implemented an internal email/SMS marketing follow-up sequence. This series aimed to build brand awareness, establish trust, and convert leads into customers. The engagement sequence proved highly effective, achieving an impressive 32% average open rate and generating 57 additional image purchases.