Riley Simons

I strategize and build sales funnels that allow our clients to scale their business. I have designed and integrated sales funnels that have generated over $1 million in revenue for our clients across the board. As a marketing manager, I am responsible for strategy of the ad spend for the multiple accounts I service. I specialize in funnel strategy and conversion rate optimization so i'm constantly testing new ways to improve the sales funnel performance to meet KPIs set by our clients.

🚀 Elevating Conversion Experiences For Scale 🚀 - Develop holistic funnel strategies in collaboration with clients and internal stakeholders, aligning with business goals and target audiences. - Drive a growth-oriented environment by providing mentorship, guidance, and professional development to a team of dedicated funnel strategists. - Continuously refine and enhance funnel optimization processes, ensuring best practices, innovation, and scalability. - Guide the team in conducting A/B tests, analyzing results, and implementing data-backed improvements. - Collaborate with Growth Strategy, Ad Creative Strategy, Media Buying, and Creative teams for seamless integration of funnel strategies into broader marketing initiatives. -Act as a key point of contact for clients, presenting funnel strategies, progress updates, and results.

• Core Responsibility: Manage the sales funnel creation, strategy and CRO of clients within my team. • Professionally trained in the following platforms... ClickFunnels, Unbounce, WordPress, Hubspot, Keap/Infusionsoft, Zapier and Google Analytics. •. CRO Funnel Optimization: Conducting tests on a regular basis to improve funnel performance • Manage Integrations: Oversee that funnels are properly integrated between CMS and CRM. • Funnel Strategist: In charge of researching and implementing new funnel strategies to test. * Regularly communicate with the client to share performance insights and optimization recommendations.

• Responsible for building and maintaining sales funnels through CickFunnels, Unbounce, WordPress and more. • Trained in the Dan Kennedy Direct Selling method of copywriting and sales funnel strategy. • Professionally trained in copywriting for ads, video scripts and landing pages.

About My Business: In the wake of the pandemic and trying to land a marketing gig in an unforgiving market, I decided to utilize my talents and become a full-time web developer and digital ads specialist. Experience: • Designed sales funnels for clients starting from first point-of-contact to final sale and managed CRMs. • Coordinated ad campaigns for clients on Facebook, LinkedIn and Google Ads to promote products and grow email lists. • Developed websites and sales landing pages that helped revitalize the brand, and improved overall UX and SEO. • Created ad copy and website content that was in line with client's brand story and messaging, while efficiently communicated key selling propositions.

• Designed, developed and wrote the copy for storyleadership.academy • Created an A/B testing strategy for increasing email list by using free giveaways and webinar conversions • Managed, updated and optimized website functions, content and design. • Ran a social media and Google ads PPC campaign around increasing site visits and building email lists. • Assisted in developing a branding strategy, consumer personas, product offerings and created a marketing plan around the product launch for Story Leadership.

• Implemented a COVID response page that improved page engagement by 2.5%. • Developed creative content strategy which increased time spent on homepage by 33%. • Improved website page-load speed by 40% through implementation of best practices.

• Increased newsletter viewership and engagement on MailChimp campaigns by 300%. • Collaborated with other board members to create events, coordinate guest speakers and firm tours.

• Developed wireframes/high-fidelity mock-ups using Adobe XD, Photoshop & Illustrator. • Utilized my knowledge of WordPress, HTML & CSS to create and monitor client website pages and implement best practices such as ADA compliance. • Provided immense branding opportunity for Hype Well by designing creating case study pages for their website, showcasing their best work. • Developed case study landing pages for Hype Well. See content at https://hypewell.com/case-studies/

• Negotiated event sponsors on slim budget, netting AMA $400 in one semester.

• Closed a minimum of 4 to 5 contracts each week generating $500 in weekly revenue for client. • Generated $90,000 in annual contract value for client AT&T.

• Coordinated a product release for journalists that was featured in Cycle World Magazine, Pinkbike.com and other media outlets, generating over 100k impressions. • Negotiated a product feature with ABC7 that generated 3x more exposure than expected. • Marketed Rider Support (Influencer) Program via PinkBike.com resulting in a 300% increase in applicant volume from previous year. • Managed a booth at the Sea Otter Classic where my team generated 1,000 email-signups and $2,000 in sales.

• Educated customers on health foods and diets, and of various health food trends. • Provided excellent customer service • Worked as a Cashier and Produce Clerk

• Collected demographic data by contacting government agencies and researching scholarly consensus information. • Used data to develop a 30-page research summary which strategically identified 30-50 mutually benefitting partners. • Actively participated in team meetings regarding internal operations and integrated research data to develop a marketing plan. • Collaborated with marketing teams